Community Outreach - Gameday Activities

Volunteers for the Salvation Army of Brown County brave the rain as they accept donations during the annual Coats for Kids collection.

Operation Fan Mail

At each home game throughout the season, the Packers and WPS Health Insurance honor and host an active duty serviceman or woman and their family for their outstanding contributions by way of the Operation Fan Mail program. Since the program debuted in 2007, 64 families have been recognized and enjoyed a game at Lambeau Field.

Midwest Shrine Game

For more than 60 years, the Packers have designated one preseason game as the Midwest Shrine Game. At the game, the Packers present a donation to the Shrine Tripoli Temple, which operates Shriners Hospitals for Children. The total donated to the organization over the years currently stands in excess of $3.4 million.

Bishop’s Charities Game

Since 1961, the Packers have designated one preseason game as the Bishop’s Charities Game, with a donation being made to the Catholic Diocese of Green Bay. More than $3.7 million has been donated to the diocese over the past 52 years.

Coats for Kids Collection

Since before 2000, the Packers have hosted a Salvation Army Coats for Kids collection prior to a regular-season home game. In September, the team collected nearly $15,000 and 600 coats from giving fans, record totals for collections at Lambeau Field, bringing the grand total to over 3,600 coats since the partnership’s inception.

Breast Cancer Awareness Month Recognition

In recognition of Breast Cancer Awareness Month in October, Lambeau Field, as well as the players themselves, was adorned in pink. Zeta Tau Alpha, in partnership with the NFL’s A Crucial Catch campaign, handed out complimentary pink ribbons to fans attending the game. The American Cancer Society raised $2,000 by selling ribbons to benefit cancer research and shared breast cancer awareness information with female fans.

Holiday Mail for Heroes

The Packers teamed up with the American Red Cross to coordinate a Holiday Mail for Heroes drive at Lambeau Field on gameday. The drive provided fans the opportunity to send a message of holiday cheer to one of the many service members who are currently serving or have served our country.

NFL Salute to Service Game

The NFL Salute to Service Game at Lambeau Field kicked off with a card stunt performed by the fans, honoring both veterans and current military members. At halftime, the All Veterans Parachute Team jumped into the stadium to further pay tribute to our servicemen and women.

Toys for Tots Collection

The Packers and the U.S. Marine Corps worked together to host the yearly Toys for Tots collection at Lambeau Field prior to a November game. Fans attending the game generously donated 1,500 toys and more than $17,000.

DNC Sportservice Concession Stand Efforts

Area nonprofit groups volunteer their time and energy to staff concession stands for each and every home game. In turn, donations totaling $841,000 were given to the 87 nonprofit organizations that volunteered during the 2013 season.

Sargento Touchdowns for Charity Program

The Packers and Sargento again partnered for the Touchdowns for Charity program, with Sargento making a contribution to the program for each touchdown scored throughout the season. A total of $91,500 was raised, benefiting the Wisconsin Hunger Task Force in Milwaukee County and Paul’s Pantry in Green Bay. Since the inception of the program, more than $900,000 dollars has been donated toward hunger relief efforts in Wisconsin.

Protection is the Name of the Game Campaign

The Packers partnered with Verizon Wireless to execute a campaign entitled Protection is the Name of the Game. The project focused on a season-long cell phone drive, with Verizon Wireless making a $10 donation to the Golden House in Green Bay for each used cell phone donated prior to one designated home game. The program benefits victims of domestic violence in Wisconsin and the Upper Peninsula of Michigan.

First Downs for Trees

As part of their Green Team initiative, the Packers completed their fourth season of the eco-friendly First Downs for Trees program. With every first down the team gained, a contribution was made to the effort. Since 2010, the program has received more than $130,000 in support which has resulted in the planting of more than 2,700 trees, providing total lifetime benefits in excess of $9 million. Partners in the effort include SCA and Green Bay Packaging, along with the U.S. Forest Service, the Wisconsin Department of Natural Resources and Wisconsin Public Service.