Community Events & Outreach

American Red Cross Blood Drives

The Packers partner with the American Red Cross several times each year to host blood drives for both staff and community members. Throughout the year, more than 650 units of blood were collected at Lambeau Field, impacting nearly 2,000 patients in need of a donation.


The Green Bay Packers hosted the first annual Empower, a leadership event held at Lambeau Field for approximately 120 Brown County female middle school students. The all-day event featured speakers and a project geared at encouraging the students, who were each selected by their schools to participate in the event, to feel empowered and inspired to use their influence to create positive ripples in their homes, schools and communities.

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Project Play 60

Project Play 60 is an event held in the Lambeau Field Atrium that is designed to get children and their families out of the house to participate in fun, physical activity in the midst of harsh Wisconsin winters. Among the activities offered at the event are inflatables, climbing walls, bungee trampolines, cardio and yoga classes, playground games, face painting and live entertainment.

Tailgate Tour

Several players, alumni and staff departed in April on a five-day journey through Wisconsin and Michigan for the organization’s ninth annual Tailgate Tour. President/CEO Mark Murphy and players Jarrett Bush and Mason Crosby, as well as alumni players Paul Coffman, Lynn Dickey and James Lofton, made stops in Escanaba and Ironwood, MI and Superior, Rice Lake and Merrill, WI. In addition to impromptu stops, the group made appearances at a tailgate party in each city, with all proceeds benefiting a designated nonprofit organization. Since the tour’s inception, 40 organizations throughout Wisconsin, Upper Michigan and Iowa have raised in excess of $1.4 million to invest in their work in the community.

65 Roses Celebrity Golf Tournament

As part of a long-standing tradition in Green Bay, Head Coach Mike McCarthy served as the honorary chairman for the 65 Roses Celebrity Golf Tournament. Over the course of 27 years, the event has raised over $690,000 to fight cystic fibrosis.

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Jerry Parins Cruise for Cancer

Jerry Parins, former Director of Security for the Packers, hosts the annual Jerry Parins Cruise for Cancer each summer. The motorcycle ride has raised approximately $825,000 over the last 11 years for various local cancer-related organizations. The ride was created by Parins a mere 16 months after he was diagnosed with cancer in 2003.

Mike and Jessica McCarthy Golf Tournament

Established in June 2010, the Mike and Jessica McCarthy Golf Tournament benefits the American Family Children’s Hospital in Madison. The event has raised funds that have helped the hospital expand with two new floors, a neonatal intensive care unit and additional pediatric beds. Coach McCarthy and his family are committed to further developing and improving resources and facilities at the hospital to meet the needs of sick children.

Training Camp

Each summer, the Packers hold their annual training camp at Ray Nitschke Field. The field held 15 practices open to the public, with an estimated total attendance of 38,000 fans throughout camp. Practices are viewed free of charge. The field is located directly across the street from Lambeau Field, which allows players the opportunity to keep alive the long-standing tradition of riding young fans’ bikes to practice, providing the kids a memory and a story to last a lifetime.

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Welcome Back Luncheon

Each year in the midst of training camp, the Green Bay Area Chamber of Commerce hosts the Welcome Back Luncheon. The event welcomes the players and coaches back to the area for the upcoming season, and serves as an opportunity for members of the community to interact with the team, as a player or coach is assigned to each table to mingle and dine with guests.

Family Night

During training camp, the Packers host Family Night, presented by Bellin Health, an event designed for fans to enjoy a practice with a game-like atmosphere inside Lambeau Field. In 2014, the Packers hosted over 67,300 fans at the event. Annually, the team hosts and honors a local charity at the scrimmage that has made a difference in the lives of its fans. As a result, 1,000 Wisconsin ALS Association patients and family members, staff and volunteers joined in the festivities and were recognized during the scrimmage.

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Ladies of Lambeau

Ladies of Lambeau, a group comprised of female employees and board members, and wives or partners of employees, board members, players and coaches, work to undertake projects that will make a difference in the community. This year’s project involved purchasing and packaging nearly 43,000 meals for hungry children throughout the world. Additionally, three volunteers were randomly selected and asked to designate their favorite Wisconsin charity to receive a $1,000 Packers grant.

Brown County Children’s Charity Golf Classic

On an annual basis, the Packers team up with Brown County to host the Children’s Charity Golf Classic, with proceeds from the 2014 event going to benefit the Northeast Wisconsin Technical College Educational Foundation and Freedom House Ministries. Through the support of the Packers and other sponsors throughout the community, the outing raised $56,000 for the programs.

Green and Gold Gala

The 26th annual Green and Gold Gala was once again held at Lambeau Field in 2014. With strong support of the Packers organization, including attendance by 31 Packers alumni players, crucial funds of $185,000 were raised for Family Services of Northeast Wisconsin, an organization aimed at offering services to families in crisis and need.

Packers Community Day

The Green Bay Packers Community Day is an event designed for staff to get out of the office and into the Green Bay community to lend a hand. More than 60 Packers employees assisted with two home builds, organized by the Greater Green Bay Habitat for Humanity. In addition to aiding in the construction, employees also organized hardware, restocked shelves and priced items at the Habitat ReStore.

Green Bay PackersNFL Hometown Huddle

The Packers, United Way of Clintonville and the City of Clintonville teamed up in the fall to build a new playground at Olen Park as part of the NFL Hometown Huddle project. The five Packers players who undertook the project that day assembled the equipment from the ground up, spread mulch and participated in a ribbon-cutting ceremony.

Spooktacular Fun at Lambeau Field

Each October, Lambeau Field is transformed for a celebration of all things Halloween. The 12th annual Spooktacular Fun event featured interactive entertainment, including music, magic and variety acts, as well as fun Halloween-themed crafts and activities.

Ecumenical Thanksgiving Day Dinner

For the 12th consecutive year, Lambeau Field welcomed local people in need looking to partake in fellowship and a freshly prepared Thanksgiving meal. Volunteers from the community gathered at Lambeau Field to serve a sit-down meal to 500 guests. Additional meals were delivered directly to the doors of those who were homebound.

Salvation Army Bell Ringing Campaign

A dozen Packers players lent a hand to the Salvation Army during the holiday season. They could be seen and heard at the Bay Park Square Mall ringing bells and signing autographs on several occasions in an effort to raise funds for the organization and make a difference in the lives of those less fortunate.

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Team Pep Rallies

While the Packers travel across the nation to compete in away games, the club’s staff and alumni host free pep rallies at Packers Everywhere bars in several of the cities in which the team is playing. These rallies help gather Packers fans from across the nation and build excitement for the team when they are playing away from home. During the 2014 season, the Packers held four such events: one in Chicago, two in the Tampa Bay area and one in Seattle. In addition, the team hosted two pep rallies at home in Green Bay prior to each of their playoff games.