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'Fit Kids' to Fight Childhood Obesity
The United States is facing a potentially devastating public health crisis of overweight and obese citizens. More than twice as many children are overweight now than three decades ago. The problem with being overweight is more than just physical; it affects the whole child.
'Fit Kids,' a year-long educational program for fourth graders that focuses on nutritional, physical and social health of children, was developed in 2004 for the Green Bay School District. Several other districts adopted the program for the 2005-06 school year, and in 2006-07, the program rolled out statewide to more than 150 public school districts with thousands of students receiving the benefit of the successful curriculum.
"We're thrilled to take 'Fit Kids' statewide this school year," said Packers President/COO John Jones. "It's been a successful program in the schools that have used it the past two years and it will be great to see more students and teachers participate. We are very appreciative of our wonderful teachers and the job they do with Wisconsin youth."
"We are excited to share 'Fit Kids' with the rest of the state of Wisconsin," said Green Bay Area Public School District Superintendent Daniel Nerad. "Given the percentage of kids that are overweight today, a program such as 'Fit Kids' will help reverse that trend. 'Fit Kids' was developed by educators, with a focus on fun for fourth grade students while making small changes at a time."
Jamie Graper, a physical education teacher from Howe Elementary School in Wisconsin Rapids, was excited to take the program to her students.
"The influence of the Packers organization and the players is truly motivating for the kids," she said. "I really see it as not just another thing to do. The way it is organized is amazing. The kids will respond."
A joint effort between the Green Bay Packers, CBS 5 WFRV-TV, the Green Bay Area Public School District and the Karma Group, 'Fit Kids' each month covers a theme introduced via video by a Packers player. The themes are Get Together, Get Out, Get Fueled, Get Cooking, Get Moving, Get Bendy, Get Happy and Get Fit.
'Fit Kids' in 2005 received a Wisconsin Broadcasters Association (WBA) excellence award for the 2004 pilot program.
| Watch Fit Kids Videos |
| "Get Out" with Aaron Kampman - Real: 56k | 300k |
| "Get Together" with Aaron Rodgers - Real | Windows |
| "Get Fueled" with Brady Poppinga - Real | Windows |
| "Get Cooking" with Nick Collins - Real | Windows |
| "Get Moving" with Kabeer Gbaja-Biamila - Real | Windows |
| "Get Happy" with Donald Driver - Real | Windows |
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