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Bellin Health Gate turns pink in support of National Breast Cancer Awareness Month

Posted Oct 4, 2013

The Green Bay Packers and Bellin Health, along with the NFL, are working to promote breast cancer awareness in a variety of ways during the month of October, National Breast Cancer Awareness Month. At Lambeau Field, the regular lighting above the Bellin Health Gate has been replaced with pink lighting in an effort to further awareness in the community and to show support for the cause.

The NFL’s national breast cancer awareness campaign, A Crucial Catch, is underway as well with players and coaches from every team wearing pink. The campaign continues throughout the month, including at the Packers’ Oct. 6 home game vs. the Detroit Lions.

Titletown Wellness and the Cancer Team at Bellin Health, along with A Crucial Catch, promote early detection and remind women 40 and older about the importance of having an annual mammogram. The pink lighting at the Bellin Health Gate will remain in place through end of the month, serving as a reminder to area residents and visitors of Lambeau Field.

The Packers-Lions game, through A Crucial Catch, will raise awareness for breast cancer by prominently displaying the color pink throughout the stadium. The game ball, toss coin, field art, goal post padding and in-stadium posters/banners all will be pink and will display a breast cancer message. In addition, all players, coaches and officials will be wearing pink apparel and equipment. Bellin Health will also recognize 30 breast cancer survivors, inviting them to attend the game as honored guests and to be part of the on-field ambassador line, which welcomes players to the field.

A Crucial Catch is currently in its fifth year and has raised more than $4.5 million for the American Cancer Society, with the majority of the donation coming from the sale of pink team apparel, which will be available again this year at the Packers Pro Shop and online at www.packersproshop.com. In addition, game-worn pink merchandise and footballs will be autographed and auctioned at NFL Auction (www.nfl.com/auction) to support the cause.

In 2012 alone, A Crucial Catch reached more than 145 million viewers, including 55 million women age 18 and older. The campaign’s message is making an impact, as 63 percent of all NFL fans identify the importance of annual screenings, especially for women over 40, which is the campaign’s key message.

About Titletown Wellness
Titletown Wellness is an exclusive partnership formed by the Green Bay Packers and Bellin Health to identify and implement initiatives that improve the health and wellness of people in this region. Both organizations are working together to develop events and programs to positively impact the health of our community. When the Titletown Wellness logo appears, services are provided by two of the most trusted organizations in Northeast Wisconsin.

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