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Packers, Edvest offer 'Leap Into Reading' at more than 200 Wisconsin public libraries

Posted May 29, 2013

Promotion will award Edvest college savings accounts, Packers prizes

The Green Bay Packers and Edvest will offer a new reading promotion this summer, “Leap into Reading,” which encourages children to read during the summer while giving parents and grandparents a chance to win one of 20 Edvest college savings accounts valued at $1,000 each along with prizes from the Green Bay Packers.

The promotion will begin Wednesday, May 29, which is 529 College Savings Day, a nationally recognized day to increase awareness among families about the importance of saving for their children’s higher education expenses. More than 200 Wisconsin public libraries will offer the “Leap into Reading” promotion.

Children who participate in the program will have a chance to win:

  • Twenty grand prizes of Edvest college savings accounts valued at $1,000 each (one winner in each library system and three at-large winners)
  • Four tickets to Packers Family Night, presented by Bellin Health at Lambeau Field (for each grand prize winner)
  • Each winning library will also receive $500

“Leap into Reading” promotes participation in summer reading programs at Wisconsin libraries in an effort to prevent “summer reading loss,” a cumulative condition that can put students two years behind their classmates by the end of sixth grade. Summer reading library programs provide extensive enrichment activities related to literature that are often not included in schools because of time constraints. Summer reading also helps keep kids entertained during the summer months by providing supervised activities that are free, safe and educational.

Children can be entered into the summer reading activities and events at local libraries. Contest registration is available online at www.edvest.com/reading or at local libraries. The entry period runs June 1 through July 18, 2013. For more information and complete contest rules, visit www.edvest.com/reading.

“Leap into Reading” is sponsored by the Edvest College Savings Plan, the Wisconsin Department of Public Instruction and the Green Bay Packers.

About Edvest
Edvest is Wisconsin’s 529 College Savings Plan designed to help families save for higher education expenses. It takes just $25 to start an Edvest college savings plan and account owners can choose from more than 22 investment portfolio options, enjoy one of the lowest cost 529 plans in the U.S. as well as in-state tax advantages for Wisconsin residents.

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