On Now
Coming Up
  • Sun., Sep. 21, 2014 12:00 PM - 3:00 PM CDT Packers at Detroit Lions Packers at Detroit Lions
  • Tue., Sep. 23, 2014 9:00 AM - 11:00 AM CDT Humana playground build (morning session)

    Scheduled to appear: Andrew Quarless and Casey Hayward

  • Tue., Sep. 23, 2014 1:00 PM - 3:00 PM CDT Humana playground build (afternoon session) Scheduled to appear: Datone Jones and Micah Hyde
  • Sat., Sep. 27, 2014 6:00 PM - 7:00 PM CDT Packers Everywhere pep rally (Chicago)

    Packers fans 21 years and older are invited to bring the spirit of Green Bay to Chicago a day early with a free Packers Everywhere Pep Rally. Packers President/CEO Mark Murphy will take part in the pre-gameday excitement by greeting fans and participating in a Q-and-A session with Wayne Larrivee, the radio voice of the Packers. Packers alumni Mark Chmura and Don Beebe will also be at the rally to socialize with fans, sign autographs and discuss their thoughts on the next day’s game against the Bears. A round-table discussion with Packers.com writers Vic Ketchman, Mike Spofford and the audience will conclude the event.

  • Sun., Sep. 28, 2014 12:00 PM - 3:00 PM CDT Packers at Chicago Bears Packers at Chicago Bears
  • Wed., Oct. 01, 2014 5:00 PM - 7:00 PM CDT Paul Coffman appearance Paul Coffman is scheduled to appear at the Bellin Health North Reach flu clinic on Wednesday, October 1, from 5-7 p.m., in Marinette, WI.

News

Print
RSS

Packers opening corporate office in Milwaukee

Posted Jan 28, 2014

MillerCoors corporate headquarters to house branch of marketing and sales dept.


GREEN BAY—Twenty years after the Packers played their final football game in the city of Milwaukee, the team will once again have a presence in one of its old, familiar homes.

The franchise’s marketing and corporate sales department will be opening an office in Milwaukee this spring, leasing space to be refurbished within the MillerCoors corporate headquarters on Highland Ave.

Previously, the Packers’ business and administrative offices had been housed completely within Lambeau Field. The expansion to Milwaukee is being done with two purposes in mind – to better serve the team’s current corporate partners in southeastern Wisconsin, and to grow that number of partners.

“We have a lot of successful partnerships, and I think we offer a lot of opportunities for the business community to advance their objectives,” said Craig Benzel, Packers director of marketing and corporate sales. “Repositioning ourselves in southeastern Wisconsin will give us more opportunity to engage with that business community.”

Benzel said that roughly 20 percent of the team’s corporate partners are based in that area of the state, and the opening of a Milwaukee office has been discussed for more than a year with the idea of growing that corporate partner footprint.

The choice of MillerCoors to house the new Milwaukee office is appropriate, given the former Miller Brewing Co.’s long association with the franchise, which dates back to being a sponsor in the 1940s.

The Milwaukee office will be staffed primarily by three individuals, led by Aaron Hart as manager of sales. Hart has five years of experience with the organization.

One of the team’s top priorities when the Milwaukee office opens, sometime in April or May, will be to establish itself as the primary resource for the local businesses with whom the Packers already have a working relationship.

Open houses for current and potential new partners are on the early agenda.

“We’re planning more frequent access to us for our partners, being able to meet in person versus phone calls or emails,” Hart said. “We’ve done a great job servicing our partners there, but more convenient face-to-face meetings will mean more frequent interactions.”

Benzel added that this should lead to more frequent events as well, such as the annual corporate luncheon series that has been a big success over the past five years.

“At our events, we’re able to share some insights of the organization on and off the field, and the benefit at the end of the day is the partners feel more engaged with the Packers,” Benzel said.

“The team is going to hit the ground running. These are the first steps at becoming entrenched in the southeastern Wisconsin business community.”

Official press release

 
blog comments powered by Disqus

You May Also Be Interested in...

Recent Videos