Coming Up
  • Wed., Jul. 23, 2014 8:00 PM - 9:30 PM CDT Aaron Adams appearance Aaron Adams will make an appearance at the Ohio Valley Regional Event in Pedersen Park in Marinette, WI on Wednesday, July 23, from 8-9:30 p.m.
  • Thu., Jul. 24, 2014 11:00 AM CDT Shareholders Meeting

    The Green Bay Packers 2014 Annual Meeting of Shareholders will be held Thursday, July 24, at 11 a.m., at Lambeau Field. The meeting will take place rain or shine.

  • Fri., Jul. 25, 2014 6:00 PM CDT Packers 1K Kids Run

    Back to Football also includes the 1K Kids Run, presented by WPS Health Insurance. Kids 10 years old and younger will have the opportunity to run a Lambeau Lap on Friday, July 25, at 6 p.m. Registration for the Kids Run is $10 and all participants will receive a Packers 1K Run t-shirt, a logoed bag and a participant medal.

    http://www.packers.com/5k

  • Fri., Jul. 25, 2014 7:00 PM CDT Movie Night at Lambeau Field

    Movie Night at Lambeau Field will return this year on Friday, July 25, following the 1K Kids Run. The event is free and open to the public, and concessions will be available throughout the movie. More details will be announced at a later date.

    Time listed above is subject to change.

  • Sat., Jul. 26, 2014 6:30 PM CDT Packers 5K Run/Walk

    The fifth annual ‘5K Run/Walk at Lambeau Field,’ is set for Saturday, July 26, at 6:30 p.m.

    The computer-timed run is highlighted by a neighborhood route that ultimately takes participants into Lambeau Field and around the famed gridiron. The event has a special finish line – the Packers’ ‘G’ painted on turf located in the parking lot.

    All participants will receive a Packers 5K Run T-shirt, a logoed bag, and a bib number and timing chip. To celebrate the race’s fifth anniversary, all participants will receive a commemorative medal. In addition, photos will be taken on the course and will be available at no cost on the Packers 5K Run website.

    Packers-themed awards will be presented to the top three finishers in each age group. An awards ceremony will take place following the conclusion of the race.

    Registration, which is $25 for adults and $15 for children (12 and younger), will be available online beginning Friday, May 23, at www.packers.com/5k. Mail-in registration is also an option, with forms available online and in person at Lambeau Field. Runners can also register at the Bellin Run Expo on Friday, June 13, at Astor Park in Green Bay. Early registration is encouraged. After July 13, registration fees will increase to $30 and $20, respectively.

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Packers present financial report

Posted Jul 10, 2012


The Packers rode the wave of a Super Bowl title and subsequent 15-1 season to post record profits in their most recent fiscal year, and those profits are helping to pay for the ongoing Lambeau Field expansion project.

The team’s operating profit more than tripled, from $12 million last year to a record $43 million this year, according to the organization’s annual financial report. The Packers topped $300 million in total revenue for the first time, and the record profit was the result of revenue jumping $19 million while expenses fell $12 million compared to the previous year.

“We’re investing it in the stadium and improving the gameday experience for our fans,” said President/CEO Mark Murphy, referring to the $143-million expansion that is adding two HD video boards and a new north-side gate and viewing platform for the 2012 season, plus 6,700 new seats in the south end zone for 2013. “It also allows us to ensure that the franchise is preserved for the future.”

The team’s net income rose from $17.1 million last year to $42.7 million this year. Team officials who discussed the financial report with packers.com said the operating profit and net income are similar this year because the team’s tax liability and investment income coincidentally offset.

The $19 million increase in revenue was a combination of $8 million in additional national revenue and $11 million in local revenue. Most of the national boost came from increased television dollars.

Part of the local revenue increase came from raising ticket prices, but a greater portion resulted from record Pro Shop sales and record visitation in the form of Hall of Fame and stadium tours.

“We’ve had strong momentum,” said Mark J. McMullen, treasurer and member of the team’s executive committee, referring to the team following up its Super Bowl title with a 15-1 season. “With the Pro Shop, there’s still a spillover effect from the Super Bowl, which we expect to tail off, but the sales have been strong and the margin has been improved in terms of expense management.”

Expenses for the organization as a whole also dropped during the four-month work stoppage last year while the new collective bargaining agreement was being negotiated. The players had no offseason workouts or minicamps. Revenue wasn’t noticeably affected by the work stoppage because no games were missed.

“We resolved the labor situation just in the nick of time,” said Paul Baniel, vice president of finance. “If we would have lost games, that would have had a huge impact on revenue.”

Baniel added that the stability provided by the new 10-year CBA aided sponsorship deals and other marketing-related revenue, because long-term contracts that weren’t feasible during the labor uncertainty became more attractive to the team’s business partners.

In addition, the team did not incur the expense of four road postseason games, as it had the year before, but instead had one home playoff contest. That improved the bottom line, but it was a bittersweet gain, to be sure.

“It was a different playoff season,” Baniel said. “We get concession revenue, marketing revenue and other things for home games that we don’t get for road games.

“But we are about championships first. We would all trade last season for the year before as far as the playoffs go.”

Team officials also noted the organization tripled its annual contribution to the Packers Foundation, from $1 million to $3 million, and the franchise’s overall charitable impact grew from roughly $4 million to $6 million over the past year.

Murphy indicated the team’s profits will help pay down the debt on the current stadium expansion faster. The same was said when the franchise netted $64 million through the stock sale that concluded last winter.

The Packers also continue to invest in land around the stadium with an eye toward future development. A groundbreaking is expected this month on a Cabela’s retail store for outdoor enthusiasts, the first piece of the Titletown development district, which is expected to open next summer.

“Next year we will finish this first phase, which is the expansion and renovation of Lambeau, focused on the gameday experience,” Murphy said. “We’re also planning and looking toward future development focused on the non-gameday experience.”

For additional info on the financial report, click on the packers.com blog and a video Q&A with Mark Murphy.

 
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