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Packers, American Family Insurance renew partnership for 10 years

Posted Jul 15, 2014

Partnership includes new Lambeau Field gate on stadium's east side


The Green Bay Packers and American Family Insurance today announced that the Madison, Wis.-based insurance company will renew and expand its partnership with the Packers to become the “Official Insurance Company of the Green Bay Packers” through the 2023 season. Included in the partnership will be American Family’s sponsorship of Lambeau Field’s new east-side gate – the American Family Insurance Gate – which will welcome fans to Lambeau Field throughout the year. American Family is also sponsoring two unique interactive fan programs – DreamDrive and DreamZone – that will run during Packers training camp.

American Family and the Green Bay Packers have worked together since 2005.

“We’re very happy to continue working closely with American Family Insurance through this 10-year partnership,” said Packers President/CEO Mark Murphy.  “We share a commitment to Wisconsin residents and the community that will be greatly enhanced with this expanded relationship.  The new American Family Insurance Gate is a great addition to Lambeau Field, and will enhance the experience of our fans.”

DreamDrive is a newly designed bike event for Packers fans and families at training camp, centered on the storied training camp tradition where Packers players ride children’s bikes to and from practice. Five special bikes, incorporating themes that celebrate Wisconsin’s rich heritage, will be provided for kids to use.

Fun activities for fans and families will also be offered at the American Family Insurance DreamZone, located adjacent to DreamDrive. The DreamZone will operate during the first week of training camp inside of the revamped Tundra Tailgate Zone. The area will feature inspirational and engaging activities centered on the pursuit of dreams.

“American Family Insurance encourages people to pursue their dreams and count on us to protect them,” said Jack Salzwedel, chairman and CEO of American Family Insurance. “The Packers’ storied history, players, fans and community epitomize the idea of dreams fulfilled and makes this ongoing partnership a great fit with our company. We’re excited to strengthen our affiliation with this iconic team even more with the addition of the new American Family Insurance Gate, DreamZone and DreamDrive.”

The two organizations have worked on a variety of activities through the years, including the Packers Heart Cap campaign to raise money for heart disease research and prevention, and the Breast Cancer Cap campaign which raised money for the fight against breast cancer. They also partnered to raise money for the military through the Packers Military Support Cap.

About American Family Insurance

Based in Madison, Wis., American Family Insurance is 373rd on the Fortune 500 list and offers auto, homeowners, life, commercial and farm/ranch insurance in 19 states. It is the nation’s third largest mutual property/casualty insurance company. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam. Google plus.google.com/ amfam/

 
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