On Now
Coming Up
  • Sun., Sep. 21, 2014 12:00 PM - 3:00 PM CDT Packers at Detroit Lions Packers at Detroit Lions
  • Mon., Sep. 22, 2014 4:00 PM - 4:15 PM CDT Live McCarthy press conf. Packers Head Coach Mike McCarthy will be available to the media on Monday, September 22, in the Lambeau Field media auditorium.
  • Tue., Sep. 23, 2014 9:00 AM - 11:00 AM CDT Humana playground build (morning session)

    Scheduled to appear: Andrew Quarless and Casey Hayward

  • Tue., Sep. 23, 2014 1:00 PM - 3:00 PM CDT Humana playground build (afternoon session) Scheduled to appear: Datone Jones and Micah Hyde
  • Sat., Sep. 27, 2014 6:00 PM - 7:00 PM CDT Packers Everywhere pep rally (Chicago)

    Packers fans 21 years and older are invited to bring the spirit of Green Bay to Chicago a day early with a free Packers Everywhere Pep Rally. Packers President/CEO Mark Murphy will take part in the pre-gameday excitement by greeting fans and participating in a Q-and-A session with Wayne Larrivee, the radio voice of the Packers. Packers alumni Mark Chmura and Don Beebe will also be at the rally to socialize with fans, sign autographs and discuss their thoughts on the next day’s game against the Bears. A round-table discussion with Packers.com writers Vic Ketchman, Mike Spofford and the audience will conclude the event.

  • Sun., Sep. 28, 2014 12:00 PM - 3:00 PM CDT Packers at Chicago Bears Packers at Chicago Bears

News

Print
RSS

Packers, American Family Insurance renew partnership for 10 years

Posted Jul 15, 2014

Partnership includes new Lambeau Field gate on stadium's east side


The Green Bay Packers and American Family Insurance today announced that the Madison, Wis.-based insurance company will renew and expand its partnership with the Packers to become the “Official Insurance Company of the Green Bay Packers” through the 2023 season. Included in the partnership will be American Family’s sponsorship of Lambeau Field’s new east-side gate – the American Family Insurance Gate – which will welcome fans to Lambeau Field throughout the year. American Family is also sponsoring two unique interactive fan programs – DreamDrive and DreamZone – that will run during Packers training camp.

American Family and the Green Bay Packers have worked together since 2005.

“We’re very happy to continue working closely with American Family Insurance through this 10-year partnership,” said Packers President/CEO Mark Murphy.  “We share a commitment to Wisconsin residents and the community that will be greatly enhanced with this expanded relationship.  The new American Family Insurance Gate is a great addition to Lambeau Field, and will enhance the experience of our fans.”

DreamDrive is a newly designed bike event for Packers fans and families at training camp, centered on the storied training camp tradition where Packers players ride children’s bikes to and from practice. Five special bikes, incorporating themes that celebrate Wisconsin’s rich heritage, will be provided for kids to use.

Fun activities for fans and families will also be offered at the American Family Insurance DreamZone, located adjacent to DreamDrive. The DreamZone will operate during the first week of training camp inside of the revamped Tundra Tailgate Zone. The area will feature inspirational and engaging activities centered on the pursuit of dreams.

“American Family Insurance encourages people to pursue their dreams and count on us to protect them,” said Jack Salzwedel, chairman and CEO of American Family Insurance. “The Packers’ storied history, players, fans and community epitomize the idea of dreams fulfilled and makes this ongoing partnership a great fit with our company. We’re excited to strengthen our affiliation with this iconic team even more with the addition of the new American Family Insurance Gate, DreamZone and DreamDrive.”

The two organizations have worked on a variety of activities through the years, including the Packers Heart Cap campaign to raise money for heart disease research and prevention, and the Breast Cancer Cap campaign which raised money for the fight against breast cancer. They also partnered to raise money for the military through the Packers Military Support Cap.

About American Family Insurance

Based in Madison, Wis., American Family Insurance is 373rd on the Fortune 500 list and offers auto, homeowners, life, commercial and farm/ranch insurance in 19 states. It is the nation’s third largest mutual property/casualty insurance company. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam. Google plus.google.com/ amfam/

 
blog comments powered by Disqus

You May Also Be Interested in...

Recent Videos

  • Final Thoughts: Packers at Lions

    (3:29) Posted 13 hours ago

    Packers.com's Vic Ketchman and Mike Spofford preview the Green Bay Packers' matchup against the Detroit Lions. Vic and Mike talk about what's at stake, players to watch, and ways the Packers can win.

  • Trailer: Packers open division slate at Lions

    (2:01) Posted 20 hours ago

    After a comeback victory against the Jets in Week 2, the Green Bay Packers face off against their division rivals, the Detroit Lions, at Ford Field in Week 3.

  • Playbook: Green Bay Packers vs. Detroit Lions

    (2:21) Posted Sep 19, 2014

    NFL Media's Sterling Sharpe thinks the improving chemistry between Green Bay Packers quarterback Aaron Rodgers and wide receiver Jordy Nelson is a major key to the team's success.