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Packers Mentor-Protégé program to host training camp session May 25

Posted May 18, 2016

Session to feature presentation on strategic marketing for small businesses


The Green Bay Packers Mentor-Protégé Program is set to host its next training camp session Wednesday, May 25, at 8:30 a.m. in the Lambeau Field Atrium. The session features a presentation focusing on strategic marketing, positioning and building sustainable marketing action plans from Kathy Fredrickson of iMark Consulting.

Fredrickson, a marketing consultant with more than two decades of experience addressing marketing challenges and opportunities facing small businesses, has helped businesses in the health care, manufacturing, non-profit and education industries.

Following the presentation, the event will allow for question-and-answer opportunities, as well as time for networking and informal discussion.

To register, please contact Evelina Kostova at aff@affresearch.com or 920-884-5006 by Monday, May 23. The Packers Mentor-Protégé Program is currently in its sixth session, but those who are interested in the program and may apply in the future are encouraged to attend the event. To learn more about the program, please visit packers.com/mentorprotege.

The Packers Mentor-Protégé Program was established to pair emerging companies in northeastern Wisconsin with established, knowledgeable, and committed companies that can provide exposure, training, resources and experience. The program places an emphasis on minority- or woman-owned small businesses, as well as veteran-owned, service-disabled veteran-owned and disabled persons-owned companies, but other companies are also considered. The program aims to foster relationships between area companies and business professionals in order to spark economic development and job creation. The Packers work with AFF Research, LLC, to administer the program.

 
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