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PACKERS FORM MARKETING PARTNERSHIP WITH 5 AREA HEALTH CARE PROVIDERS
posted 09/04/01
 | | The new Health Care Providers billboards were unveiled on the Don Hutson Center today. |
The Green Bay Packers have formed an exclusive health care marketing partnership with five Green Bay area providers, Bob Harlan, the organization's president and CEO, announced today.
The club has executed a multi-year agreement to partner with Bellin Health, St. Mary's Hospital Medical Center, St. Vincent Hospital, Prevea and Touchpoint Health Plan, he said.
"We are fortunate to have such excellent health care in Green Bay," Harlan said in making the announcement, "and it is an honor for the Packers to be associated with these outstanding health care institutions, which have set and maintained industry-high standards over the years."
George Kerwin, president and CEO of BeIlin Health, noted that all six partners have a common purpose and identity.
"Every one of these partners - each of the health care organizations and the Green Bay Packers - has a storied history of an enduring commitment to this community," he said. "This partnership exemplifies the spirit of cooperation of all of us to work together to enrich the lives of Packers fans everywhere."
Jay Fulkerson, president of Touchpoint Health Plan, also underscored the common element of commitment, observing, "The Green Bay Packers is a community organization committed to fielding a great football team, and in so doing make this a better place to live.
"Touchpoint Health Plan is a community organization committed to fielding a great health care team, and in so doing make this a better place to live. Touchpoint Health Plan is proud to be one of the health care partners of the Green Bay Packers."
Joseph Neidenbach, hospital administrator of St. Vincent Hospital, reflecting upon the team's long relationship with Green Bay, said, "When the Green Bay Packers have turned to the community for support, the community has always come through. However, being supportive goes both ways. The Green Bay Packers' recognition of the community's long-standing health care providers is another example of how the team also supports the community that has always been the team's home."
Dr. Robert Kaftan, president of Prevea Clinic, supports the team's strong history with the community, stating "Over the years the Packers have brought a sense of pride, history and tradition to this community. As health care providers with a long history of service to the community, we are proud to be part of the tradition and look forward to working with the Packers as their new partners in health care marketing.
James G. Coller, FACHE, administrator for St. Mary's Hospital, sums it up with "Packers fans are the best fans. The people in Green Bay and the surrounding communities are dedicated, loyal and enthusiastic - which makes Northeastern Wisconsin a great place to live, work, play and raise a family. We at St. Mary's are committed to meeting the ever-changing needs of this outstanding community, and enjoy working with the Packers organization and its high visibility to accomplish this. As a community hospital serving Green Bay for over 100 years, we've had the opportunity to act as the primary hospital for the Packers for many of those decades. We offer compassionate, high-quality care and comprehensive services, and we're proud to be among the health care providers who have served our community during the last century and into this one."
Press Conference Audio
Bob Harlan - (Real Audio)
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