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Two Wisconsin Favorites Team Up For The Jack's Green Bay Packers Pizza
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posted 10/29/2002

It could only happen in Wisconsin. The state's No. 1 selling pizza brand, Jack's, huddles with Wisconsin's No. 1 pro team, the Green Bay Packers, to create the first and only colored cheese frozen pizza in the land - new Jack's Packers Colored Pizza. Available for a limited time only in stores throughout "Packerland" beginning November 1, this special edition frozen pizza features the Packers vibrant color scheme using green and gold colored Mozzarella cheese. The perfect pizza for Wisconsin and its legendarily loyal Packers fans, Jack's Packers Colored Pizza has been named the "Official Frozen Pizza of the Green Bay Packers."

"Jack's Packers Colored Pizza is such a fun, innovative new product and we're thrilled to be partnering with the Green Bay Packers organization," said Katie Kubicki, senior associate brand manager, Kraft Pizza Company. "We wanted to develop our game plan with the Green Bay Packers to create America's first colored cheese frozen pizza since we both clearly are two of Wisconsin's favorites. In fact, Jack's Pizza was created in Wisconsin, it's still made in its hometown of Little Chute and it remains the state's best selling frozen pizza. We believe this is the ultimate Wisconsin pizza that will score with Packers fans."

And given the colorful fans and history of the Green Bay Packers, offering the first colored cheese frozen pizza in the revered green and gold is only logical. "We're delighted to team up with Kraft Pizza Company on a true Packers-style pizza," said Jason Hartlund, corporate sales executive, Green Bay Packers. "We believe that much like our team, the Jack's Packers Colored Pizza is a winner. Now our loyal Packers fans can enjoy a new green and gold pizza while cheering the Packers to victory."

A limited time offer, the two Jack's Packers Pizza varieties will be available while supplies last at grocery stores throughout Wisconsin, northern Illinois and southeastern Minnesota beginning November 1, 2002. Two of the most popular varieties are being featured in the starting line-up - both Jack's Cheese Pizza and Jack's Pepperoni Pizza - will be available with the Packers colored cheese. The pizzas will be easily identifiable by their distinctive packaging which features photography of the colored cheese pizzas as well as the Green Bay Packers team colors and logo. The suggested retail price is $3.29.

To create the Packers' signature colors, Jack's Packers Colored Pizza features Mozzarella cheese that has been tinted green or gold using unflavored, food-safe color. The new Jack's Packers Pizza has the same great taste people have come to expect from traditional Jack's Pizza, Wisconsin's top-selling frozen pizza.

Jack's is a registered trademark of Kraft Foods North America, Inc., the largest branded food and beverage company headquartered in the United States and the second largest worldwide. Jack's Pizza is available in varieties for every taste, including Original, Stuffed Crust, Naturally Rising, Half & Half and new Packers Colored Pizza.