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Employment Rises At Newly-Renovated Lambeau Field
posted 10/22/2003
With the November opening of Paparazzi Pizzeria and Frozen in Time Ice Cream shop as the final year-round dining elements of Lambeau Field Atrium, the $295 million stadium redevelopment project has created an estimated 500 full and part-time jobs at Lambeau Field and its related businesses.
Those new jobs are in addition to the thousands of jobs for workers over nearly three years of construction as the historic 1957 stadium was transformed into the National Football League's first "retro" football stadium and destination tourism venue.
It all adds up to good economic development news for northeast Wisconsin, according to Packers President & CEO Bob Harlan.
"Obviously, the expansion of our seating capacity means we need additional workers on game day and home game weekends," Harlan said. "But it goes far beyond that. With the Atrium, we now have a year-round destination point with special event facilities and seven restaurants, as well as the expanded Packers Pro Shop, the Packers Hall of Fame and year-round stadium tours. They all require permanent employees, ranging from the senior administrative level to part-time positions."
Levy Restaurants, which operates Curly's Pub as well as game day concessions and premium catering for private boxes and club seats, has 40 full-time positions at Lambeau Field.
"This redevelopment of Lambeau Field has economic impact far beyond the ten football games a year," said Jim Dalton, Director of Operations for Levy Restaurants at Lambeau Field. "Hundreds of full-time and part-time positions have been created for area residents."
In addition to Curly's Pub, Paparazzi Pizzeria and Frozen in Time Ice Cream, the Atrium is home to the Atrium Eateries (Brett Favre's Two Minute Grill, Chili John's Café, The Meat Packing Company and Fratello's Presto), which are open on game days and for special events.
The three year-round restaurants and the four eateries have hired a combined total of about 300 part-time employees.
The Packers have also hired additional staff to meet the growing demands of year-round operations at Lambeau Field:
-With more stadium bowl seating, more club seats and the new private boxes, five full-time positions are now staffed in the team's guest services department, as well as 100 part-time employees for game day services, all dedicated to making the Lambeau Field experience memorable for every visitor.
-The Packers Pro Shop has doubled its staff to 80 full and part-time employees.
"Our part-time staff consists of a great mix of adults, college and high school students," said Kate Hogan, Director of Retail Operations. "For the students, this exposes them to real life situations such as employee relations and customer relations. They really learn a lot about business that they will take with them after graduation."
In fact, in the last two school years the Pro Shop has been named the 'Co-Op Employer of the Year' by both Green Bay Preble and Green Bay Southwest high schools, based upon letters submitted by students who worked for the Pro Shop as part of their co-op marketing courses.
-The new Packers Hall of Fame is staffed by eight full and part-time employees.
-The team's facility operations department has expanded to 15 full-time and 15 part-time positions, including housekeeping staff and new in-house electrician and heating/air conditioning employees. The facility department also added a second shift from 3 p.m. until midnight to accommodate special events on the Atrium floor and in the Associated Bank Club Level.
-In addition, more than a dozen experienced, full-time professional staff members have been added to handle Atrium business development, special events, marketing, information technology, security, human resources and other areas.
Green Bay Area Chamber of Commerce President, Paul Jadin, said he's very pleased with the economic impact of the redevelopment.
"There's really a two-phase impact to this project," Jadin said. "First, you had thousands of construction workers and hundreds of construction companies, most from Brown County and Wisconsin, spending three years helping to redevelop Lambeau. Now that the project is complete, there's the additional benefit of 500 jobs as a result of the expansion. This redevelopment has met all expectations."
The expanded entertainment, food and beverage offerings of redeveloped Lambeau Field will mean ever greater opportunities for the community and the Packers, according to Packers Executive Vice President and COO John Jones.
"We've said all along that we wanted the Lambeau redevelopment to be good for the community's economic development as well as the Packers," Jones said. "By expanding Lambeau Field business and extending the number of days a year that our facility is in operation, we are creating tourism and jobs, both of which have a direct and positive local economic impact." |
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