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DiGiorno Named Official Pizza Of Packers, Lambeau Field
posted 07/24/2008
The Green Bay Packers Thursday named DiGiorno as the official pizza of the Green Bay Packers and Lambeau Field.
The three-year agreement gives DiGiorno exclusive rights to concession pizza sales at Lambeau Field, as well as numerous accompanying consumer promotions.
"We're pleased to welcome DiGiorno as an official partner of the Packers and Lambeau Field," said Bill Hawker, Packers manager of corporate sales. "It's a great product manufactured in nearby Little Chute, Wisconsin. A lot of hometown pride and hard work goes on behind the scenes to create their product, much in the same manner the Packers go to work each day. We know Packers fans will enjoy the pizzas here at Lambeau Field, just as they do already around the state and beyond. We think this is a great partnership between two organizations that are both driven to win by the passion and action of their people."
Produced by Kraft Pizza Company, DiGiorno is made primarily at plants in Little Chute, Wis., and Medford, Wis., and the company purchases more than 75 percent of the cheese used in making the pizza from Wisconsin.
ABOUT KRAFT PIZZA COMPANY - Kraft Pizza Company is the leader in the U.S. frozen pizza category. DiGiorno is Kraft's largest pizza brand, but with its portfolio of powerful pizza brands that also includes California Pizza Kitchen, Tombstone, Jack's and South Beach Living, every consumer can find a pizza to savor with our offerings. This year, the company introduced DiGiorno For One and California Kitchen Pizza For One pizzas, personal-size frozen pizzas that offer truly delicious taste in less than five minutes, and DiGiorno Ultimate Focaccia pizza, with artisan-inspired crusts topped with specialty ingredients that bring to life the tastes of Italian pizzerias. |
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