Green Bay Packers Healthcare Partners
The Green Bay Packers have formed an exclusive health care marketing
partnership with five Green Bay area providers, Bob Harlan, the
organization's president and CEO, announced on September 4, 2001.
The club has executed a multi-year agreement to partner with Bellin Health,
St. Mary's Hospital Medical Center, St. Vincent Hospital, Prevea and
Touchpoint Health Plan, he said.
"We are fortunate to have such excellent health care in Green Bay," Harlan
said in making the announcement, "and it is an honor for the Packers to be
associated with these outstanding health care institutions, which have set
and maintained industry-high standards over the years."
George Kerwin, president and CEO of BeIlin Health, noted that all six
partners have a common purpose and identity.
"Every one of these partners - each of the health care organizations and the
Green Bay Packers - has a storied history of an enduring commitment to this
community," he said. "This partnership exemplifies the spirit of cooperation
of all of us to work together to enrich the lives of Packers fans
everywhere."
Jay Fulkerson, president of Touchpoint Health Plan, also underscored the
common element of commitment, observing, "The Green Bay Packers is a
community organization committed to fielding a great football team, and in
so doing make this a better place to live.
"Touchpoint Health Plan is a community organization committed to fielding a
great health care team, and in so doing make this a better place to live.
Touchpoint Health Plan is proud to be one of the health care partners of the
Green Bay Packers."
Joseph Neidenbach, hospital administrator of St. Vincent Hospital,
reflecting upon the team's long relationship with Green Bay, said, "When the
Green Bay Packers have turned to the community for support, the community
has always come through. However, being supportive goes both ways. The Green
Bay Packers' recognition of the community's long-standing health care
providers is another example of how the team also supports the community
that has always been the team's home."
Dr. Robert Kaftan, president of Prevea Clinic, supports the team's strong
history with the community, stating "Over the years the Packers have brought
a sense of pride, history and tradition to this community. As health care
providers with a long history of service to the community, we are proud to
be part of the tradition and look forward to working with the Packers as
their new partners in health care marketing.
James G. Coller, FACHE, administrator for St. Mary's Hospital, sums it up
with "Packers fans are the best fans. The people in Green Bay and the
surrounding communities are dedicated, loyal and enthusiastic - which makes
Northeastern Wisconsin a great place to live, work, play and raise a family.
We at St. Mary's are committed to meeting the ever-changing needs of this
outstanding community, and enjoy working with the Packers organization and
its high visibility to accomplish this. As a community hospital serving
Green Bay for over 100 years, we've had the opportunity to act as the
primary hospital for the Packers for many of those decades. We offer
compassionate, high-quality care and comprehensive services, and we're proud
to be among the health care providers who have served our community during
the last century and into this one."
Press Conference Audio
Bob Harlan - (Real Audio)
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