 |
|
|
|
 |
|
 |
|
|
|
|
|
|
|
|
|
|
|
Laura Sankey
Senior Vice President of Marketing And Sales
Laura Sankey joins the Packers in 2008 as senior vice president of marketing and sales, a new position in the organization. She brings an extensive background in marketing, sales and communications.
Named to the role July 14, 2008, Sankey leads the organization's overall marketing efforts and provides strategic direction to all the Packers' revenue generating operations, including marketing, retail operations, and premium sales and guest services.
"We're very pleased to add a person of Laura's caliber to our staff," said Packers President/CEO Mark Murphy in announcing Sankey's hiring. "She has an excellent background in marketing, including a detailed knowledge of the sports marketing landscape, and also has a deep interest in sports. She understands the unique Packers brand, and is well prepared to lead our coordinated efforts to augment our revenue generation, a key goal in the increasingly competitive NFL, as well as enhance our fan experience."
Sankey arrives in Green Bay with more than 20 years of experience in the marketing field, including management of sports sponsorships while with Qwest Communications and Coors Brewing Company.
As executive vice president of marketing and communications at Qwest Communications in Denver (2006-07), Sankey oversaw a staff of more than 200 employees and developed marketing and branding strategy for all consumer and business-to-business initiatives. She also led the sponsorship team that managed relationships with Qwest Field (Seattle Seahawks) and Qwest Center Omaha (Creighton University, University of Nebraska-Omaha), as well as partnerships with the Phoenix Suns, Phoenix Coyotes, Arizona Diamondbacks, Colorado Rockies, Denver Nuggets, Colorado Avalanche and Minnesota Twins, among other sports entities.
Prior to her tenure at Qwest, Sankey served in a variety of marketing and communications roles during her career at Coors Brewing Company (1993-2006). As vice president of marketing, she led all national marketing, advertising and brand building programs for a variety of Coors products. She also oversaw the relationships with the NFL and NASCAR, as well as various rodeo sponsorship programs.
Sankey's career experience also includes marketing, branding and consulting positions with the Marketing Corporation of America (1991-92) and Procter & Gamble (1986-89).
She earned a bachelor's degree in 1986 from Dartmouth College and a master's degree in 1991 from the J.L. Kellogg Graduate School of Management at Northwestern University.
Active in the community throughout her career, Sankey served as the executive sponsor of Qwest's company-wide United Way campaign, which was recognized in the Denver area by receiving the Mile High United Way 2007 Champion of Hope Award. She also served as vice chair of Warren Village, an organization that helps motivated low-income, single parents move from public assistance to self-sufficiency through subsidized housing, on-site child care, counseling and education or job training. Another community role saw her serve on the board of directors of Greenhouse Scholars, an organization that provides high-performing, under-resourced students with every type of support they'll need to achieve their full potential.
Born in Cincinnati, Sankey was a fan of the Bengals and Reds in her youth. More recently, while a resident of Denver, she and her family at one time owned or shared season tickets for all four of Denver's pro teams: Denver Broncos, Colorado Rockies, Denver Nuggets and Colorado Avalanche.
She and her husband, Kevin, have three children: daughter, Logan, 10, and sons Nolan, 8, and Colton, 6. Away from work, she participates in a multitude of outdoor activities, including her first sprint triathlon this summer, as well as skiing, golf, sailing, water activities, tailgating and barbequing. She particularly enjoys spending time with her family and supporting her kids' schools through volunteering with the Parent-Teacher Association.
SANKEY AT A GLANCE
- Joined Packers organization as senior vice president of marketing and sales July 14, 2008.
- Prior to joining Packers, served in executive marketing roles with Qwest Communications and Coors Brewing Company.
- Managed numerous sports sponsorships/partnerships while with Qwest and Coors, including the NFL, NASCAR, Qwest Field (Seattle Seahawks), Qwest Center Omaha (Creighton University, University of Nebraska-Omaha), Phoenix Suns, Phoenix Coyotes, Arizona Diamondbacks, Colorado Rockies, Denver Nuggets, Colorado Avalanche and Minnesota Twins.
- While living in Denver, she and her family at one time owned or shared season tickets for all four of Denver's pro teams: Denver Broncos, Colorado Rockies, Denver Nuggets and Colorado Avalanche.
- Saw her first game in Lambeau Field Dec. 8, 1996, a 41-6 Packers victory over the Broncos.
- A Cincinnati native and avid Reds fan, was a season-ticket holder as a teenager, and one summer attended all Reds' home games.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
