Construction in the space to be used by the Packers Pro Shop Game Day store.
The Green Bay Packers are expanding the Packers Pro Shop Game Day store on Lambeau Field's west side.
The project, which will be completed in time for the upcoming season, will expand the store by approximately 2,000 square feet and provide an enhanced shopping experience for its customers, including a more efficient checkout process and greater selection of merchandise.
"We have thousands of fans that utilize that store on game day and this expansion will allow us to better serve them," said Kate Hogan, Packers director of retail operations. "We'll have an expanded shopping area, greater selection and an experience that will be even more similar to our Pro Shop in the Atrium. The new checkout area will be more efficient as well and allow our fans to shop and quickly get back to the game."
The store's expanded size will be nearly 5,300 square feet and also will include flat-screen TVs.
The Selmer Company, a construction services firm in Green Bay, is coordinating the project under the direction of Tom Tennessen. The firm is also is in the midst of completing an office expansion project on the Atrium's third floor.
The Packers also are working with architect Ellerbe Becket and 555 International, an interior design firm, on the expansion project. Both companies were involved in the stadium's redevelopment, completed for the 2003 season.