Packers, American Family Insurance open DreamDrive, DreamZone for second year

A ribbon cutting ceremony took place Friday morning to recognize the DreamDrive


The Green Bay Packers and American Family Insurance on Friday celebrated the official opening of the American Family Insurance DreamDrive and DreamZone training camp activities for the second year.

A ribbon cutting ceremony took place Friday morning to recognize the DreamDrive, the specially designed bike experience for Packers fans and families at training camp, centered on the storied training camp tradition where Packers players ride children's bikes to and from practice.

The Dream Fleet, five special bikes incorporating themes that celebrate Wisconsin's rich heritage, is provided by the Packers and American Family Insurance. This year, kids from the Boys and Girls Club of Greater Green Bay have the opportunity to meet Packers players and ride the special bikes to practice with them.

The ribbon cutting also unveiled a new special DreamDrive bike, the Tauscher Transmitter, which pays tribute to WTMJ Radio personality and Packers alumnus Mark Tauscher's dream to be on the Packers Radio Network following his years as a player. The Cabin Cruiser bike from 2014 was retired and is on display in the DreamZone for a fan photo opportunity.

The American Family Insurance DreamZone, an interactive area located in the Tundra Tailgate Zone, also opened Friday, and features activities during the first week of training camp (July 31-Aug. 8). Activities include punting and field goal challenges, football toss, tire runs, dress-up wall photo booth and a Lambeau Leap area. In addition, DreamZone features engaging activities centered on the pursuit of dreams, including interactive Packers trivia pylons and community walls prompting fans to answer dream-related questions throughout the area.

The DreamZone will host a daily "Chalk Talk" presentation in the Tundra Tailgate Zone, featuring a different Packers player, coach or alumnus speaking about pursuing their dreams. Speakers include Coach Mike McCarthy, Mark Tauscher and John Kuhn. For a full schedule of speakers from July 31 to Aug. 7, please visit

"We're about pursuing and protecting dreams, and being associated with a team and a stadium where so many dreams have been imagined and fulfilled is especially rewarding," said Daniel Kelly, American Family Insurance CFO/Treasurer. "We're excited to celebrate the opening of the DreamDrive and the DreamZone, and we're hoping to inspire Packers fans to dream big."

Both training camp activities are included in the partnership between the Packers and the Madison-based insurance company, which has been a partner of the team since 2005. The partnership includes the American Family Insurance Gate on the stadium's east side, which officially opened last November, allowing fans easy access to the Atrium, 1919 Kitchen & Tap, the Packers Pro Shop and the to-be-opened new Packers Hall of Fame.

Inside the Atrium is the 50-foot Lombardi Trophy statue, which pays tribute to the Packers' history with Vince Lombardi as a coach and the team's 13 championship titles over its nearly 100-year history.

About American Family Insurance

Madison, Wis.-based American Family Insurance is the nation's third-largest mutual property/casualty insurance company and ranks 358th on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web:; Facebook:; Twitter: Google amfam/.

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