The Green Bay Packers and Sargento raised a total of $100,000 during the 2011 season for the "Touchdowns for Charity" program to benefit the Wisconsin Hunger Task Force in Milwaukee County and Paul's Pantry in Green Bay.
During the regular season, Sargento donated $1,000 to the Wisconsin Hunger Task Force for each touchdown scored and $500 to Paul's Pantry for each touchdown scored by the team's wide receivers and tight ends. The program raised $70,000 (on 70 TDs) for the Hunger Task Force and $24,000 (on 48 TDs) for Paul's Pantry. Sargento then raised the stakes in the postseason by doubling the touchdown contributions, resulting in an additional $6,000 donation toward fighting hunger in Wisconsin.
In total, Sargento donated $74,000 for the Wisconsin Hunger Task Force and $26,000 for Paul's Pantry during the regular and postseason.
"For nine seasons, we've been proud to demonstrate not only our commitment to the hometown team, but also our long-term commitment to helping feed those in need," said Louie Gentine, president and chief customer officer at Sargento. "We look forward to watching the Green and Gold drive this program to success next year as two great Wisconsin passions—great cheese and explosive football—unite."
Since partnering nine years ago, Sargento – the official cheese of the Green Bay Packers and Lambeau Field – has contributed $775,000 to Wisconsin food charities such as the Hunger Task Force and Paul's Pantry.
Sargento, a family-owned, Wisconsin-based company, is supporting Packers' licensing throughout Wisconsin grocery retailers during the season with in-store displays and special product promotions to generate excitement with Packers fans. Sargento is also present at Lambeau in concessions with cheeseburgers featuring Sargento Deli Style Sliced Mild Cheddar cheese and breaded cheese curds. To learn more about Sargento visit www.sargento.com.
Sargento Foods Inc. has demonstrated its passion for cheese and cheese-based meal solutions throughout its history. Founded in 1953 in Plymouth, Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients, sauces and other culinary solutions. Sargento is owned and operated by the Gentine family, and has net sales of more than $1 billion. For more information, please visit www.sargento.com.
About Hunger Task Force
A United Way agency, the Hunger Task Force is the only major food bank in Milwaukee County that provides all of its food to area pantries free of charge. The agency believes that every person has the right to adequate food obtained with dignity, and works to prevent and alleviate hunger and malnutrition by providing food to people in need today and by promoting social policies to achieve food security tomorrow.
About Paul's Pantry
Since 1984, Paul's Pantry has distributed over 71.4 million pounds of food to the needy of Brown County. Paul's Pantry was one of the first food pantries to seek available surplus food from the marketplace and relies entirely on the community for its donations. Its goal is to provide a family with enough food every week for as long as needed, so that they may use their food dollars to avoid homelessness.