Packers invite fans to honor American military heroes with the Crown Royal Purple Bag Project

Fans 21+ can participate for free and pack a purple bag for American servicemen and women overseas to thank them for their service, generosity and sacrifice


The Green Bay Packers are teaming up with Canadian whisky brand Crown Royal during the month of November to encourage fans to take part in The Purple Bag Project, which inspires people to give generously one bag at a time.

For more than a decade, Crown Royal has shipped its iconic purple bags filled with essentials to service members overseas as care packages. Ordinarily, Packers fans of legal drinking age have had the opportunity to pack bags in person on gamedays at the Lambeau Field fan walkway; however this year fans will be able to participate virtually at

On the website, each care package will be packed with handwritten notes, non-perishable food, personal care items and essentials, and will then be shipped to military members overseas through The Purple Bag Project's charity partner Packages From Home.

This program is part of the annual, league-wide Salute to Service initiative held throughout the month of November, aimed at recognizing veterans and members of the military in conjunction with Veterans Day, and offers a variety of ways for fans to get involved and join the team in saluting those who serve.

For more information on The Crown Royal Purple Bag Project and to pack a bag, please visit

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible resource,, for information, initiatives and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

About Packages From Home

Packages From Home is a 501(c)(3) non-profit organization, founded by an Army mom after she realized that her son was the only soldier in his unit receiving care packages and letters from home. Today, Packages From Home serves Active Duty U.S. military members from all branches who are stationed or deployed overseas, as well as homeless, transitioning, and at-risk veterans by providing them with requested food, hygiene, and entertainment items to boost morale and quality of life. Since 2004, Packages From Home has shipped more than 115,000 care packages and 282,000 lbs. of bulk supplies overseas, provided more than 66,000 lbs. of food and personal care items to homeless veterans, and served over 575,000 individual servicemembers.

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