In an effort to help fight domestic violence in Wisconsin, the Packers and Verizon Wireless are teaming up again this season to collect used phones and monetary donations through the "Protection is the Name of the Game" campaign.
The long-running awareness campaign, "Protection is the Name of the Game," is an extension of Verizon Wireless' award-winning HopeLine program, which is dedicated to helping stop domestic violence.
The campaign includes a season-long phone drive at the Verizon Wireless Gate and in the Atrium, a special stadium-wide phone drive at the Nov. 4 Packers-Bears game that will benefit Golden House domestic abuse program and shelter in Green Bay and a public service announcement (PSA) featuring Green Bay Packers wide receiver Jordy Nelson and his wife Emily.
New this year, Bellin Health joined the Packers and Verizon for the campaign, as a part of the organization's Titletown Wellness initiative. Titletown Wellness, a partnership between the Packers and Bellin Health, aims to identify and implement initiatives that improve the health and wellness of people in the region. Bellin Health locations in the Green Bay area will serve as phone collection sites during the month of October, which is Domestic Violence Month.
"The Green Bay Packers are thankful for the opportunity to once again partner with Verizon Wireless to support the important effort of ending domestic violence," said Packers President/CEO Mark Murphy. "We hope that our fans, like in past years, will continue helping us with this campaign by donating their old, used phones to Verizon's HopeLine program."
"Protection is the Name of the Game" will include the following initiatives:
• Season-Long HopeLine Phone Drive: Verizon Wireless and the Packers will be collecting no-longer-used wireless phones, batteries and accessories at Packers home games during the regular season near the Verizon Wireless Gate and in the Atrium. The phones will be refurbished or sold to buy new phones for victims of domestic violence and to support local domestic shelters/organizations. Verizon will also host a special phone drive at every stadium gate during the Nov. 4 Packers-Bears game. Fans unable to attend a game this season can still donate phones at any Verizon Wireless store at any time.
• $10 Match: For each phone collected during a special drive Nov. 4 at Lambeau Field before the Green Bay Packers game against the Chicago Bears, Verizon will donate $10 to Golden House in Green Bay.
• 30-second PSA: A PSA featuring Packers wide receiver Jordy Nelson will be broadcast on TV stations throughout Wisconsin and the Upper Peninsula. It will be shown during each Packers home game, encouraging fans to donate their old phones to HopeLine.
"Verizon Wireless, through its HopeLine program, is committed to supporting survivors of domestic violence and the organizations that provide shelter and prevention programs. We are aware that one in four women, one in seven men, and three million children will experience domestic violence, so ending the cycle of violence in our communities starts with each of us," said Brian Pascoe, region president, Verizon Wireless. "We know Packers fans have provided tremendous support in the past and we know they'll come through again to help us offer help that is desperately needed."
More About the HopeLine Program
Since HopeLine from Verizon's national cell phone recycling and re-use program was launched in 2001, HopeLine has collected more than 10 million wireless phones, awarded more than $18.1 million in cash grants to domestic violence organizations throughout the country and by the end of this year, will have donated more than 151,000 HopeLine phones to victims, survivors and domestic violence organizations. Last year in Wisconsin alone, more than 11,000 phones were donated to the program and more than $70,000 in cash grants to help survivors of domestic violence across the state.