After a successful debut in a victory over the 49ers in 2010 and a tremendous response from the fans, the Packers historic navy blue jerseys will return vs. the Rams on Oct. 16 at Lambeau Field.
The recreation of the team's uniform is from 1929, the year of Green Bay's first of 13 world championships. The navy jerseys with the oversized gold circle on the front, plain brown helmets and tan pants quickly went into the lore of the club's 13th championship season last year.
The 34-16 win over San Francisco on Dec. 5 included one of the most unforgettable plays of the year – Donald Driver's rambling, 61-yard catch-and-run for a touchdown through a handful of defenders.
The jerseys, sideline gear and fan collection have also become among the most popular items for fans. The sideline apparel theme last year also dated back to the 1920s, with many of the selections featuring "Acme Packers," the team name from 1921-22. The sideline gear will feature several new designs this season, and the fan collection has also been updated.
The historic items and jerseys available at www.PackersProShop.com and in the Packers Pro Shop at Lambeau Field continue to be among the most sought-after items.
"I think our fans have a great appreciation for the history and tradition of the Packers, and having the jersey of the first championship that the team won was special to them," Packers President/CEO Mark Murphy said. "These uniforms are also so different and unique because they are navy blue that our fans really appreciate them. They were something no one had seen before."
The Packers only wear the historical jersey for home games, and when the Packers host St. Louis on Oct. 16, it will be the first noon kickoff of 2011 at Lambeau Field.
NFL teams are allowed to have a third jersey for up to three games per season over a five-year period. Many teams pick an alternate color to their existing jersey. The Packers elected to honor the team that started the organization's tradition of accomplishment. The 1929 team actually clinched the first of three consecutive titles.