During the 2013 season, the Green Bay Packers and Sargento will embark on their 11th season supporting "Touchdowns for Charity," a program that helps alleviate hunger in Wisconsin through contributions to the Hunger Task Force and Paul's Pantry.
For each touchdown scored by the Packers during the 2013 regular season, Sargento will donate $1,000 to the Hunger Task Force in Milwaukee and $500 to Paul's Pantry in Green Bay.
"Like a great running back who fights for every inch, we're dedicated to fighting hunger one touchdown at a time," said Louie Gentine, president and chief customer officer of Sargento Foods Inc. "As the official cheese of the Green Bay Packers, Sargento is proud to give Packers fans another reason to root for the green and gold."
Since partnering 11 years ago, Sargento has contributed more than $920,500 to Wisconsin food charities.
During Packers home games, announcements will be made after every touchdown indicating the support for the program. In addition, Packers.com will feature rotating advertisements, including a Sargento touchdown ticker, which will provide updated donation totals throughout the season.
Sargento, a family-owned, Wisconsin-based company, is supporting Packers' sponsorship throughout Wisconsin grocery retailers during the season with in-store product promotions to generate excitement with Packers fans. Sargento is also present at Lambeau in concessions with cheeseburgers featuring Sargento Deli Style Mild Cheddar cheese and breaded natural Cheddar cheese curds.
About Sargento Foods Inc.
Sargento Foods Inc. has demonstrated its passion for cheese and cheese-based meal solutions for 60 years. Founded in 1953 in Plymouth, Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients, sauces and other culinary solutions. Sargento is owned and operated by the Gentine family, and has net sales of more than $1 billion. For more information, please visit www.sargento.com.
About Hunger Task Force
A United Way agency, the Hunger Task Force is the only major food bank in Milwaukee County that provides all of its food to area pantries free of charge. The agency believes that every person has the right to adequate food obtained with dignity, and works to prevent and alleviate hunger and malnutrition by providing food to people in need today and by promoting social policies to achieve food security tomorrow.
About Paul's Pantry
Since 1984, Paul's Pantry has distributed more than 79 million pounds of food to the needy of Brown County. Paul's Pantry was one of the first food pantries to seek available surplus food from the marketplace and relies entirely on the community for its donations. Its goal is to provide families with enough food every week for as long as needed, so that they may use their food dollars to avoid homelessness.