Following the recent renewal of the partnership between the Green Bay Packers and Associated Bank, the two Midwest institutions with more than a century of shared history have debuted enhanced benefits now available to Packers Checking customers.
The new perks are part of the multi-year partnership renewal announced in 2024, aimed at bringing fans closer to the action, providing exclusive experiences and positively impacting the community.
With the renewal of this historic relationship, Associated Bank will proudly continue as "The Bank of the Packers." As part of the next chapter in this legacy, Associated will continue to offer its popular Packers Checking account, complete with a Packers-branded debit card and more.
The new benefits allow Packers Checking customers to enjoy the full Lambeau Field experience at a discount, including special prices on food and beverages at the concession stands, when they use their Associated Bank Packers Checking Debit card:
- Starting Aug. 2, 10% cash back on food and beverages, including alcohol, on gameday concessions purchases at Lambeau Field
- 15% discount on Packers Pro Shop purchases both in-store and online, an increase from the previous 10% discount
- Starting Aug. 4, the ability to earn more Packers Perks points and an exclusive tier of prizes and experiences
"This extension celebrates what makes our 106-year partnership with the Packers so unique and I'm proud we can offer fans what no other bank can," said Andy Harmening, president and CEO, Associated Bank. "Lambeau Field isn't just home turf, it's a symbol of pride, loyalty, community and the City of Green Bay. With new perks and exclusive experiences in the lineup, we're taking the fan—and customer—experience to the next level."
Starting with this season, Associated Bank will debut as the presenting sponsor of the Packers Perks program. Packers Perks is the team's official loyalty and rewards program that allows fans to earn points for engaging with the team in a variety of ways. Points earned can be used to redeem unique Packers prizes and exclusive fan experiences. Packers Checking customers will be able to earn extra points and an exclusive tier of prizes. To learn more and sign up, fans can visit packersperks.com.
More on the Packers Checking benefits can be found here: Associated Bank Packers Checking.
ABOUT ASSOCIATED BANC-CORP:
Associated Banc-Corp (NYSE: ASB) has total assets of $41 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota and Missouri. The company also operates loan production offices in Indiana, Kansas, Michigan, Missouri, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.
