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Packers Breast Cancer Cap In High Demand


In an outstanding response to the Packers Breast Cancer Cap program, supporters of the campaign have exhausted the initial supply of hats. The empty shelves at the Packers Pro Shop will be only temporary, though, as a second shipment is due in Thursday.

The joint campaign of the Packers and American Family Insurance features a pink baseball-styled cap featuring the team's 'G' on the front, with an American Family Insurance logo and breast cancer pink ribbon on the side. Money raised from the program will be distributed to three state-wide breast cancer charities focusing on prevention, treatment and research.

"We're delighted that so many people have shown their support for the program," said Packers President Bob Harlan. "The response has been phenomenal. We're excited to see such great reaction to the effort and anticipate more people getting involved."

An initial supply of 20,000 caps was on hand for the July 7 kickoff of the program. Between an allotment for American Family Insurance and its agents, plus sales in the Pro Shop, via telephone and on the Internet, all were gone by Monday evening.

"It's been a great experience for everyone involved at the Pro Shop," said Kate Hogan, the Packers' director of retail operations. "Our staff has been touched and inspired by the many, many people who have come in to purchase hats and share their stories about why they're buying them. We look forward to seeing more people get behind the effort.

"For people who want to purchase caps in person, we'll have our next shipment in stock on Thursday. Until then, we'll continue to take phone and Web site orders. We've already placed an order for additional hats, too."

In person, caps again will be available Thursday at the Pro Shop. They also are available online at

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