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Advertising Unveils New Look For 2004-05 Season


Just in time for the regular season, unveils a new look for 2004-05.

Just in time for the regular season, unveils a new look for 2004.

A new "tabbed" section offers fans a complete look at the top news of the day, a look at what's going on in and around the Green Bay Packers community, the most recent photos and up to the minute audio and video, all accessible directly from the home page.

In addition, fans will never be out-of-the-loop when it comes to what's going on at 1265 Lombardi Avenue, with the new Packers Events ticker. By moving your mouse over the events, fans can pause the ticker or click on the underlined link to read more about the event.

Also new in 2004, fans can follow future Hall of Famer Brett Favre's climb up the charts in the "Favre Watch" section, which will be updated after every game. also unveils a new Kids Zone, which allows younger fans to download coloring book pages of their favorite players, in addition to other kid-friendly games including Create-A-Packer and Packers Word Search.

Originally launched in 1997,, the official Web site of the Green Bay Packers, is routinely among the NFL's Top 5 most-visited club sites. In December 2003, led all NFL club sites in traffic, while ranking second overall for the entire 2003 season. In 2002, was the most-visited club site in the NFL.

In addition to its achievements in readership, has twice been recognized in studies by Street & Smith's SportsBusiness Journal. In 2003, the publication named the content at the best in the NFL and third-best in major professional sports (NFL, NBA, NHL and MLB). In 2002, was ranked in the Top 10 of the 121 official major professional team Web sites.

The Web site is a valuable destination for both the media and fans.

Members of the press can access for:

All of the team's official press releases, including a release archive

  • Gamebooks from each contest, including play-by-play, and cumulative statistics during the season
  • Audio of most press conferences, including live, streaming audio in many cases
  • Audio clips from the Packers locker room and/or practice field, almost daily during game-week preparations and after each game. Also, clips from the weekly conference calls with the opponent head coach and selected player(s)
  • Breaking team news, posted simultaneously with its release to the media
  • An extensive history section matching that found in the official media guide

Fans can access the same content available to the media while also enjoying several other features.

In 2004, team historian Lee Remmel began writing historically-based articles about the franchise. In 2003, LeRoy Butler became the first former player to serve as a special analyst, writing three columns a week during the season including a Q&A segment responding to fan e-mails.

In addition to the written content, is a great source for photos, with online galleries posted immediately after every game, in addition to photo galleries of many mini-camp and training camp practices, plus community and special events throughout the year.

Among its unique features, offers two live cams, one (Lambeau Cam) aimed within the Lambeau Field stadium bowl, the other (Tailgate Cam) focused on the exterior of the building. also offers exclusive Live Chats, giving fans the chance to communicate with select players and personnel throughout the year.

An extensive History section includes a database of every player who ever played for the team, plus extensive bios on former Packers now enshrined in the Pro Football Hall of Fame.

Fans can also access the site for several more features, including:


Video highlights and a Quicktime 360-degree photo tour of the Packers facilities

*   Packers news sent directly to PDA
*   A Community section, with stories regarding many of the Packers' civic endeavors

By going to, fans can also make purchases from the Packers Pro Shop ( on a secured basis. Last season, NFC North championship merchandise was available for sale online just hours after the Packers clinched the division crown in the final game of the regular season.

In 1997, many fans utilized the Web site to purchase stock in the team when shares were made available for the first time in 47 years. More recently, Lambeau Field commemorative bricks and tiles have been made available to order through the Web site. is produced by Digital Magic Interactive of Green Bay in conjunction with the team.

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