The Green Bay Packers and their Healthcare Partners - Bellin Health, St. Mary's Hospital, St. Vincent Hospital, Prevea and Touchpoint Health Plan - Friday unveiled the 2003 Don Hutson Center billboards.
This year's billboards - the third installment of what now has become an eagerly anticipated component of the season - feature a surgeon performing the "Lambeau Leap" into the stands. The fans in the crowd are Healthcare Partner employees who were invited to take part in the photo shoot.
As part of a multi-year agreement announced in September 2001, the Health Care Partners' billboards first appeared that year in their familiar positions on the side of the Don Hutson Center overlooking Clarke Hinkle Field on Oneida Street.
The first billboards featured a physician, his face painted half green and half gold, donned in a surgical mask and cap on one board and the phrase "It's In Our Blood" on the other. Last year's editions displayed the flexed arm of a Packers player on one board "connected" by a tube to a football on the other board with the phrase "Get Pumped For Game Day."