With the Green Bay Packers preparing to host the playoffs at Lambeau Field, the team and the NFL are offering free Virtual Commemorative Tickets to eligible playoff ticket holders in the form of NFTs (non-fungible tokens).
Designed specifically for each playoff matchup hosted at Lambeau Field, the Virtual Commemorative Tickets will be available only to eligible game attendees. To be eligible, game attendees must be a Packers Season Ticket Holder who purchased playoff tickets through Pay As We Play, or a game attendee who purchased tickets on the secondary market within the NFL ticketing network (Ticketmaster, SeatGeek, StubHub) prior to Dec. 24, 2021.
Each eligible account holder that attends a playoff game at Lambeau Field will receive one Virtual Commemorative Ticket, regardless of the number of game tickets purchased. Only ticket purchasers, not ticket transfer recipients, are eligible to receive a Virtual Commemorative Ticket.
In the days following the game, eligible fans will receive a link sent to the email associated with their account and must sign in using their Ticketmaster credentials to view their Virtual Commemorative Ticket, which includes animated artwork customized for each game.
After claiming the Virtual Commemorative Ticket associated with each playoff game, ticket buyers can access, manage, transfer or sell their Virtual Commemorative Ticket as an NFT through their digital wallet in the NFL Marketplace powered by Ticketmaster.
This new Virtual Commemorative Ticket program has been offered by several NFL teams at various times this season and will be a part of the postseason for each home team hosting a game. For more information about the program, fans can visit https://nfl.live-nfts.com and find the FAQs at the bottom of the page.
Season Ticket Holders will receive their own exclusive version of the matchup specific NFTs, featuring the Packers Season Ticket Holder logo and a custom design and animation. Another version will be distributed to those who purchased tickets on the secondary market prior to Dec. 24, 2021.
Additionally, a limited amount of "Road to the Super Bowl" NFTs will also be released in the NFL Marketplace each round for every team still playing the postseason. These NFTs are available for purchase and are not a part of the Virtual Commemorative Ticket program.