Packers Pro Shop to host grand opening July 17, one-of-a-kind shopping experience to debut

Grand Opening will feature many events and activities


The new Packers Pro Shop, located in the Lambeau Field Atrium's expanded lobby level, will host a grand opening celebration on July 17, and will debut the store's one-of-a-kind shopping experience, along with several opening events and activities for visitors to enjoy.

"There's so much to see, so many unique features, and so many items, that we expect fans will spend several hours at a time just to take it all in," said Kate Hogan, Packers director of retail operations. "It's a total Packers immersion shopping experience."

The look and feel of the 21,500 square foot store sets it apart from any other NFL team store. When fans enter the main Pro Shop entrance on the north side of Lambeau Field, they'll immediately see a six-foot-tall, authentic, scaled replica of a gameday helmet hanging from the ceiling. Once inside, a host of other features will be on display, including:

  • A football light fixture measuring 10 feet by 6 feet
  • A two-sided video wall featuring 12, 55-inch panel TVs that can be used simultaneously as well as individually
  • Jersey-striped store columns with custom lighting
  • More than 50 custom-made mannequins, including green and gold mannequins
  • A refurbished 1957 Packers truck
  • Flat screen TVs located throughout the store, continuously broadcasting Packers news, games and NFL highlights

"It's not just the look and feel that makes this an experience," Hogan continued. "You will be able to find Packers items you just won't see anywhere else and we will have the largest in-store selection of jerseys, hats and Packers gear anywhere in the U.S."

Merchandise will include men's, women's, youth and children's sections, home goods, tailgating accessories and Packers collectibles. Additionally, a new a non-Packers branded area will be introduced, featuring goods by top companies including Lucy, Kühl, Nike golf, and Cutter & Buck. These items do not carry the Packers logos and marks, but offer our in-store customers some of today's top brands.

"We hope all customers find these new lines exciting and enjoy the opportunity to find new fashions here at the Packers Pro Shop," Hogan said.

During the Packers Pro Shop grand opening July 17, fans will be able to participate in contests, giveaways, a ribbon cutting and more. The ribbon cutting ceremony will take place at 9 a.m. and the official store opening will follow the ceremony.Special activities and giveaways will also take place during the four day opening celebration. See the following pages for a complete listing.

The Packers Pro Shop will be closed to the public Monday, July 14 through Wednesday, July 16,while the store transitions into the new space.

Packers Pro Shop regular hours are Monday to Friday from 9 a.m. to 7 p.m.; Saturday from 9 a.m. to 6 p.m.; and Sunday from 10 a.m. to 5 p.m. Special hours are set during training camp, the holidays and for special events. For more information, visit


  • Face Painting by Lori:

o   Thursday and Friday, July 17 and 18, from 1 to 5 p.m.

o   Saturday and Sunday, July 19 and 20, from 12 to 4 p.m.

  • Happy Ness Balloons

o   Saturday and Sunday, July 19 and 20, from 11 a.m. to 4 p.m.

  • Brat Fry/Sale

o   Thursday through Sunday, from 11 a.m. to 2 p.m.

o   Sponsored by Johnsonville, Delaware North Companies Sportservice 

o   Proceeds to go to Paul's Pantry

o   Brats will be $2 each

Giveaways sponsored by the following Packers Pro Shop partners:

  • 47 Brand – July 17 Giveaway

First 1,100 customers receive Packers/Packers Pro Shop caps

  • Mitchell & Ness – July 18 Giveaway

First 1,000 customers receive M&N Pennants

  • Evergreen – July 19 Giveaway

First 1,000 customers receive Mini Christmas Sweater Ornaments

  • Outerstuff – July 19 Kids-Only Giveaway

First 500 kids receive drawstring backpacks

  • Forever Collectibles – July 20 Giveaway

First 360 customers receive Mini Packers Gnomes

Enter to Win In Store:

  • Kohler and Cutter & Buck: VIP Golf Get Away at Kohler.  In-store entry only.


o   One foursome of golf at one of the four Kohler courses

o   Four player outfits (three pieces each) from the Packers Pro Shop; branded or non-branded collections

o   Two rooms for one night each, at the American Club

  • Milwaukee Brewers and VF Imagewear:  VIP Brewers Trip. In-store entry only.  Includes:

o   Four tickets to the Saturday, Aug. 9, game vs. the Los Angeles Dodgers (6:10 p.m. start)

o   Four batting practice on-field passes

o   Four replica player or custom jerseys

  • Cascio Interstate– Drawing

o   Flying Cheese Wedge Guitar

o   Retail Value $500

  • Angelo Anastasio– Drawing

o   Designer Handbag

o   Retail value $200

  • Gallery of Sports Art- Drawing

o   Signed and framed Ice Bowl Touchdown Picture from Vernon Biever's collection  Signed by Bart Starr and Jerry Kramer – retail value $550

  • Team Golf – Drawing

o   Golf Bag, 3 large jars of tees, ball markers

o   Retail value $300

  • Fathead – Drawing

o   Aaron Rodgers full size Fathead

o   Retail value $100

  • Jarden– Drawing 

o   Packers Gazebo / canopy and 2 folding chairs

o   Retail value $265 

  • Pandora – Drawing

o   Bracelet with helmet charm

o   Retail value $225 

  • Seroogy's- Drawing

o   Gift basket of Seroogy's famous treats and a gift card

o   Retail value $75

Enter to Win In Store and Online:

  • 1st Place Prize (One Winner):

o   Packers VIP Game Package – retail value $225. 

o   Two tickets to the October 19 game versus the Panthers

o   Two Pregame on-field sideline passes

o   $500 airfare voucher

o   $100 gift card to PPS

o   $50 gift certificate to Curly's Pub

  • 2nd Place Prize (Two Winners):

o   3.2 cubic feet Boelter Brands refrigerators (17"W x 19"D x 32 ½"H) – retail value $495.95 each 

  • 3rd Place Prize (10 Winners):

o   Nike Gift Cards – retail value $200 each

o   Gift cards to be used at

Gifts with Purchase:

  • Cutter & Buck

o   300 Divot Tool Sets – gift with purchase of $50 in Cutter & Buck merchandise; while supplies last

  • Lucy Brand

o   100 Water Bottles and Drawstring Backpacks with Lucy Brand purchase; while supplies last

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