The Green Bay Packers and Sargento raised a total of $117,500 during the 2010 season for the 'Touchdowns for Charity' program to benefit the Wisconsin Hunger Task Force in Milwaukee and Paul's Pantry in Green Bay.
Throughout the 2010 regular season Sargento donated $1,000 to the Hunger Task Force for every touchdown scored and $500 to Paul's Pantry for every touchdown scored by the team's wide receivers and tight ends.
In addition, Sargento doubled the contribution during the first three playoff games, and then further increased it for the victory in Super Bowl XLV with $5,000 and $2,500 donations per TDs, respectively, which resulted in totals of $20,000 (on four TDs) for the Hunger Task Force and $7,500 (on three receiving TDs) for Paul's Pantry.
The season total amounted to donations of $90,000 for the Hunger Task Force and $27,500 for and Paul's Pantry.
Since partnering seven years ago, Sargento – the official cheese of the Green Bay Packers and Lambeau Field – has contributed more than $500,000 to Wisconsin food charities such as the Hunger Task Force and Paul's Pantry.
During Packers home games, announcements have been made after every touchdown indicating the support for the program. Packers.com features a Sargento banner logo with the up-to-date total as well.
Sargento, a family-owned, Wisconsin-based company, is supporting Packers licensing throughout Wisconsin grocery retailers during the season with in-store displays and special product promotions to generate excitement with Packers fans. Sargento is also present at Lambeau in concessions with cheeseburgers featuring Sargento Sliced Natural Cheddar Cheese. To learn more about Sargento visit http://www.sargento.com/.
Sargento Foods Inc. has demonstrated its passion for cheese and cheese-based solutions throughout its history. Founded in 1953 in Plymouth, Wis., Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients, sauces and other culinary solutions. Sargento is owned and operated by the Gentine family, and has net sales of $975 million.
About Paul's Pantry
Since 1984, Paul's Pantry has distributed over 71.4 million pounds of food to the needy of Brown County. Paul's Pantry was one of the first food pantries to seek available surplus food from the marketplace and relies entirely on the community for its donations. Its goal is to provide a family with enough food every week for as long as needed, so that they may use their food dollars to avoid homelessness.
About Hunger Task Force
A United Way agency, the Hunger Task Force is the only major food bank in Milwaukee County that provides all of its food to area pantries free of charge. The agency believes that every person has the right to adequate food obtained with dignity, and works to prevent and alleviate hunger and malnutrition by providing food to people in need today and by promoting social policies to achieve food security tomorrow.