For the 17th season, the Green Bay Packers and Sargento Foods Inc. will lead a joint effort to help feed families in Wisconsin.

As part of the Touchdowns for Hunger™ program, Sargento will donate a total of $1,500 for every touchdown that the Packers score during the regular season. Additionally, Packers running back Aaron Jones will partner with Sargento to generate excitement for the program on social media by calling on Packers fans to help Sargento feed families in need.

"Just as the Packers strive for excellence on the field, Sargento strives for excellence in our communities by giving our time and talent to organizations that help put meals on the table," said Louie Gentine, CEO of Sargento Foods. "We're incredibly proud to be the Official Cheese of the Green Bay Packers and look forward to another year of helping alleviate hunger for Wisconsin families."

Each donation made by Sargento will be shared by Hunger Task Force in Milwaukee and Paul's Pantry in Green Bay. Last season, the Packers scored 41 touchdowns, resulting in Sargento donating a total of $61,500.

Since it began in 2002, Touchdowns for Hunger™ has raised more than $1.3 million to help tackle hunger in Wisconsin and has provided more than one million meals to help those in need.

About Sargento Foods Inc.:

With 2,300 employees and net sales of $1.4 billion, Sargento Foods is a family-owned company that has been a leader in cheese for more than 65 years. Founded in 1953 in Plymouth, Wisconsin, Sargento created the world's first successful pre-packaged sliced and shredded natural cheeses. Today, Sargento Foods is still based in Wisconsin, where they manufacture and market amazing shredded, sliced and snack natural cheese products, as well as ingredients and sauces. Company leadership lives to serve local communities and employees, whom they refer to as the Sargento Family. www.sargento.com