The Green Bay Packers today announced plans for a price increase on stadium bowl tickets for the 2010 season.
The increase averages $9 per ticket, with a range from $8 to $11, depending on the section in the stadium bowl. It marks the first increase since the 2007 season.
Invoices will be sent next week to season-ticket holders with a letter from Packers President/CEO Mark Murphy. In the letter, Murphy explains to ticket holders, "It was a difficult decision to reach, in light of recent economic conditions, but after much consideration we felt it was necessary for the competitiveness of the franchise."
In the letter, Murphy also stresses the importance of the ticket revenues to the overall Packers operations.
"The new pricing strengthens our ability to be competitive both on and off the field with teams in larger markets. With the future landscape regarding the Collective Bargaining Agreement unknown, teams will be even more competitive in terms of generating revenue. The increased revenue will allow us to focus financial resources on supporting a successful football team, our No. 1 goal.
"Over the past three years our average stadium bowl ticket price fell to 30th in the NFL. Being in that position puts us at a disadvantage from a business standpoint, a situation not viable to the long-term prospects of our publicly owned franchise. For that reason, it is crucial for the Packers to be efficient, smart and competitive with our financial resources, including maintaining an appropriate ticket price.
"This ticket-price increase will bring us closer to the NFL average and continue to recognize the value of Lambeau Field's gameday experience."
The gameday atmosphere at Lambeau Field annually is ranked as one of the best experiences in pro sports. In 2009, Lambeau again was ranked as the No. 1 stadium experience in ESPN The Magazine's Fan Satisfaction Rankings. It ranked No. 1 in 2007 and 2008 according to* SI.com*.
Season tickets between the 20-yard lines (sections 115-124 and 322-330) now will be priced at $83, other sideline seats (sections 109-114, 125-130, 314-320 and 332-338) will be $73 and end-zone seats (sections 100-108, 131-138, 303-312 and 340-354) will cost $67. Payment is due in the Packers' ticket office March 31.
Comparatively speaking around the NFC North for the 2009 season, the best sideline seat for the Vikings was $117, the Bears $108, and the Lions $90.
Lambeau Field suite tickets in 2010 will be $83, also an increase of $11. Lease rates for suites and club seat ticket prices are set per client contracts.