The Green Bay Packers today announced plans for a price increase on stadium bowl tickets for the 2014 season. The increase will be $3 for each seat throughout the general seating area.
Invoices sent to season-ticket holders this week include a brochure from the Packers which outlines the new pricing, discusses next season's home opponents and updates the Lambeau Field Atrium renovation. Packers President/CEO Mark Murphy discussed the pricing for the 2014 season in the mailing.
"Our goal for ticket pricing is to be just below the League average," Murphy said in the brochure. "With this increase, we project to rank 17th in average ticket price, which accomplishes the goal and maintains a fair visiting team contribution, as well. We're confident our top-rated Lambeau Field experience remains a great value for (ticket holders)."
With the $3 increase, tickets in respective areas in 2014 will cost:
- End zone seats – $77
- South end zone, 700 Level – $85
- End zone to the 20‐yard line – $88
- South end zone, 600 Level – $92
- Between the 20-yard lines – $100
Payment is due in the Packers' ticket office March 31.
Comparatively speaking around the NFC North for the 2013 season, the best sideline seat for the Bears was $190, Vikings $150 and Lions $119.
Additionally, Lambeau Field suite tickets in 2014 also will increase $3 to $100. Lease rates for suites and club-seat ticket prices are set per client contracts, with invoices also mailed this week.
The brochure also discussed the team's review of its playoff ticket invoicing procedures. While the review is ongoing, the team anticipates offering a "pay as we play" type of option for ticket holders that will have payment applied only when a game is certain to occur. A number of details are being worked through, and options for payment will be communicated when the procedures are finalized.