Emplify Health and Titletown today announced a new partnership that deepens their commitment to health, well-being and community spirit, with Titletown's field becoming Emplify Health Field, a central gathering place at the heart of the vibrant community development.
The new Titletown partnership builds on the previous partnership between Emplify Health and the Packers, which spanned nearly 20 years. As a not-for-profit health system deeply rooted in the community, Emplify Health is proud to assume a more prominent role at the center of community activity in the thriving Titletown development and further advance Titletown as a year-round destination that brings people together.
Titletown, located to the west of Lambeau Field, is anchored in part by Emplify Health by Bellin Titletown Sports Medicine and Orthopedics Clinic, a collaboration that goes back more than a decade to when the development of Titletown was first announced.
"This partnership represents an exciting new chapter for our organizations," said Scott Rathgaber, MD, CEO of Emplify Health. "We are proud to strengthen our connection to Titletown and to invest more intentionally in local programs that directly impact and improve the health and well-being of our communities. Emplify Health Field will serve as a hub for community activity, and we're thrilled to be part of events and programs that bring people together around healthy living."
With Emplify Health Field just steps away from the clinic, this connection will allow Emplify Health to engage more deeply with community members through health and wellness programming, events and initiatives designed to meet the unique care needs of the region.
"We appreciate Emplify Health's tremendous partnership over the past two decades," said Packers director of partnerships sales and activations Justin Wolf. "Alongside their past and present leadership, as well as their employees, we've made a meaningful impact in communities throughout Wisconsin and the Upper Peninsula. We look forward to seeing their continued impact in Titletown."
"We're excited to expand Titletown's connection to Emplify Health by launching this new partnership," said director of Titletown Development Jackie Krutz. "Over the past nine years, the field has become a year-round community favorite. As Emplify Health Field, it will highlight our shared commitment to the health and well-being of our community. We look forward to working together with Emplify Health to create even more opportunities for people in Northeast Wisconsin to lead healthy, active lives."
Key highlights of the partnership:
- Emplify Health Field naming rights in Titletown
- Primary connection to Titletown events and programming
- Enhanced focus on community health initiatives and wellness events
Through this collaboration, Emplify Health is proud to partner with Titletown and continue to champion health and well-being while expanding its reach through community-focused programs and events.
About Emplify Health: Emplify Health is a not-for-profit, patient-centered, community-focused healthcare network with headquarters in Green Bay and La Crosse, Wisconsin. Emplify Health has 16,000 employees, including more than 1,400 clinicians, in 11 hospitals and more than 100 clinic locations in Wisconsin, Minnesota, Upper Michigan, and Iowa. With community partners, Emplify Health strives to lead (with love) local, regional and national healthcare transformation to inspire people's best lives at every stage. Learn what we are becoming at emplifyhealth.org.
About Titletown: Titletown, the real estate development created by the Green Bay Packers, is located just west of the iconic Lambeau Field. The 45-acre development maximizes its excellent location to attract additional visitors to the area, spur further regional economic growth, offer new amenities to residents and complement Greater Green Bay's draw as an excellent location to live, work, play and create. In addition to hosting year-round public events and activities, Titletown includes the four-diamond hotel Lodge Kohler, Hinterland Restaurant and Brewery, Emplify Health by Bellin Titletown Sports Medicine & Orthopedics, TitletownTech, Homefield Pub & Social, Associated Bank, BelAir Cantina and the Packers Athletic Club. It's also home to 220 residences and the U.S. Venture Center, which houses the offices of several businesses. Future development at Titletown may feature retail, food and beverage and entertainment. www.titletown.com
