CBS 5 WFRV-TV along with the Green Bay Packers and the Green Bay Area Public School District are the proud recipients of a Wisconsin Broadcasters Association (WBA) excellence award for the 2004 pilot program Fit Kids.
This program, which is targeted toward area 4th graders, is a curriculum designed to give kids the tools they need to help lead a healthy life.
John Laabs, President of the WBA commented, "The competition was very tough this year, with close to record number of entries. I commend CBS 5, the Green Bay Packers, and the Green Bay Area Public School District for having been chosen by our broadcasting colleagues to represent the best in Wisconsin broadcasting."
R. Perry Kidder, Vice President/General Manager, CBS 5, stated, "CBS 5 is proud to be affiliated with the Green Bay Packers and the Green Bay School System to support this joint effort of helping our children to develop good habits with regard to their health and fitness."
"So many of our players spend time with kids at area schools, 'Fit Kids' gave the Green Bay Packers a way to reach a large number of local kids with important information on ways to lead healthier, happier lives," said Green Bay Packers Executive Vice President/COO John Jones. "The Packers want to thank CBS 5 and all the teachers and administrators in the Green Bay school system who teamed up with us to make 'Fit Kids' a success."
"The district felt it was important to address the whole child," said Superintendent Daniel Nerad. "The feedback from staff has been excellent. Students are excited with each new unit's introduction."
This year's WBA winners were feted at an Awards Luncheon on Wednesday, January 26, 2005 at Monona Terrace Convention Center Plaza in Madison during the WBA's Winter Conference.