Travel Wisconsin and the Green Bay Packers announced Wednesday that Lambeau Field is joining the "Wonders of Wisconsin" as the 11th destination to receive the designation, completing a starting lineup of must-visit places across the state.
The announcement, which featured remarks from Wisconsin Governor Tony Evers, was held at the Lambeau Field Atrium on the eve of the Packers' Thursday night Week 2 matchup.
The Wonders of Wisconsin are Travel Wisconsin's list of unforgettable destinations — shaped by both natural forces and human hands — that every resident and visitor should experience. Lambeau Field joins other Wonders of Wisconsin with national and international acclaim, such as the Apostle Islands National Lakeshore and Frank Lloyd Wright's Taliesin, part of a UNESCO World Heritage Site.
"We're pleased to join Travel Wisconsin in recognizing Lambeau Field as a Wonder of Wisconsin, alongside other renowned destinations in our great state," said Justin Wolf, Packers director of corporate partnerships sales and activations. "Lambeau Field attracts Packers fans from near and far to Wisconsin, both on gameday and every day. We're proud to welcome visitors from all over the world to enjoy our outstanding fan experience, celebrate our history and share in the tradition of Packers football."
Opened in 1957 as Green Bay City Stadium and renamed in honor of the team's cofounder, Curly Lambeau, in 1965, Lambeau Field is unmatched in heritage and history. It is the oldest continuously operating professional football stadium and home to the league's only publicly owned team. The legendary players, iconic games and signature fan experience associated with Lambeau have turned it into a must-visit stadium for generations of football fans from across Wisconsin and the world.
"Lambeau is like a sanctuary—it's a really special place. Especially for folks who've grown up here or visit Wisconsin, it's extraordinary to be able to go to Lambeau and see it for yourself. It's a place that means a lot to us here in Wisconsin," said Gov. Evers. "Lambeau is where legends and legacies have been born, countless memories have been made, history-defining coaches, players, and games have been played, and the best fans in the NFL cheer on their team. So, it's only right that Lambeau Field here in Titletown be named an official Wonder of Wisconsin."As governor and as a lifelong Wisconsinite, I've proudly been to many of the Wonders of Wisconsin, from hiking at Devil's Lake and seeing the dunes at Kohler-Andrae in my home Sheboygan County to taking in the view from Grandad Bluff or Eagle Tower. Ask anyone who's visiting—when you leave these places, you are left with a sense of awe and pride in all Wisconsin has to offer, and nowhere better is that sentiment shared than at Lambeau," Gov. Evers continued. "Adding Lambeau to the list of must-visit sites in Wisconsin honors our proud history and traditions and is a recognition of everything Lambeau means to our state. This is a great day to be a Wisconsinite and a Packers fan."
Travel Wisconsin launched the Wonders of Wisconsin in 2023 around a vision to celebrate the state and the unforgettable destinations within it. More info on the Wonders of Wisconsin is available here.
"The Wonders of Wisconsin are legendary destinations. They're places of amazement that have wowed generations of visitors," said Wisconsin Tourism Secretary Anne Sayers. "Wisconsin is full of endless destinations worthy of a Wonder of Wisconsin distinction. This list of Wonders is your starting point to discovering the unexpected and making memories that last a lifetime."
In addition to Lambeau Field, the Wonders of Wisconsin include: Apostle Islands National Lakeshore, Devil's Lake State Park, Eagle Tower, Grandad Bluff, Kohler-Andrae State Park, Milwaukee Art Museum, Taliesin, Willow Falls, Witches Gulch and Yerkes Observatory.
