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Mark Murphy named Development ZoneTM Leadership Fellow by Positive Coaching Alliance

By Positive Coaching Alliance

February 5, 2015, Mountain View, CA – Green Bay Packers President/CEO Mark Murphy has been named a 2015 Development Zone Leadership Fellow by Positive Coaching Alliance (PCA) for his contributions toward the use of high school and youth sports to develop "Better Athletes, Better People."

PCA is a national non-profit whose "Better Athletes, Better People" approach to youth and high school sports entails creation of a Development Zone culture based on the values and practices espoused in PCA Founder Jim Thompson's book, Developing Better Athletes, Better People: A Leader's Guide to Transforming High School and Youth Sports into a Development Zone.

Murphy is one of 12 members in the 2015 class of Fellows, who have implemented or expanded upon PCA ideals, including:

  • The Double-Goal Coach®, who strives to win while also pursuing the more important goal of teaching life lessons through sports
  • The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing
  • The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

Murphy, a long-time member of PCA's National Advisory Board, has been a driving force in the creation of videos and other materials that prevent sex-abuse in youth sports. The Packers helped finance production and Murphy appears in promotional and educational videos co-produced by PCA and KidpowerInternational, a leading non-profit teaching personal safety to all ages and abilities and protecting young people from bullying, violence, and abuse. PCA also honors Murphy for his role in developing an outstanding culture as athletic director at Northwestern University and with the Packers, who inspire millions of people worldwide – including those involved in youth and high school sports – to emulate the organization's examples.
Said PCA's Thompson: "I am immensely grateful to Mark Murphy for his leadership in preventing sex-abuse in youth sports, and so are untold numbers of children and families who have benefited from the safe youth sports environments he has helped enable. Mark's work embodies our goal for the Development Zone Leadership Fellows Program, to encourage thousands of other high school and youth sports leaders to emulate his example so we can develop all 40 million youth playing organized sports in our country into Better Athletes, Better People."

**Click here** for more information on the Class of 2015 Development Zone Leadership Fellows.

About Positive Coaching Alliance
Positive Coaching Alliance develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to hundreds of free audio-video and printable tips and tools at, PCA has partnered with roughly 3,000 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books that help those involved in youth and high school sports create a positive, character-building youth sports culture.

David Jacobson, Positive Coaching Alliance
Phone: 650-210-0808

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