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Packers, American Family Insurance celebrate return of Dreamdrive

Bike tradition returns, bringing kids and players together for training camp once again

American Family Insurance DreamDrive
American Family Insurance DreamDrive

The Green Bay Packers and American Family Insurance on Wednesday celebrated the official opening of the American Family Insurance DreamDrive training camp activity, marking its 10th anniversary.

A ribbon-cutting ceremony took place Wednesday morning to recognize DreamDrive, the specially designed bike experience for Packers fans and families at training camp, centered on the storied training camp tradition where Packers players ride children's bikes to and from practice. This is a special way for players to travel to practice and engage with some of the Packers' youngest fans year after year.

Five Dream Fleet bikes, which each celebrate a different piece of Wisconsin's rich heritage, were introduced for another year at the ribbon-cutting, all provided by the Packers and American Family Insurance. The Dream Fleet bikes include the Superfan Mobile, the Cheddar Chariot, the Dream Driver and the Fearless Rider.

Several kids were selected by American Family Insurance to have the opportunity to ride the special bikes to practice with the players. The kids had the opportunity to meet current players and received a Packers/American Family Insurance bike helmet autographed by the player who drove their bike down to practice.

Children are encouraged to participate in DreamDrive throughout Training Camp's open practices over the next several weeks by bringing their own bikes to practice in keeping with the longstanding tradition.

"At American Family Insurance we believe in the power of dreams, and we're proud to partner with this team and at this place where so many have pursued and achieved their dreams," said Elicia Azali, American Family Insurance Group chief marketing officer. "DreamDrive is a wonderful and unique community tradition and we're excited to celebrate Dream Drive's 10th anniversary with Packer fans of all ages at Lambeau Field."

DreamDrive is a feature of the partnership between the Packers and the Madison-based insurance company, which has been a partner of the team since 2005. The partnership also includes the American Family Insurance Gate on the stadium's east side, allowing fans easy access to the Lambeau Field Atrium.

About the American Family Insurance Group

Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation's 12th-largest property/casualty insurance group, ranking No. 301 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance,The General, Homesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.

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