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Packers And American Family Insurance To Fight Heart Disease



Purchase a Packers Heart Cap online at

The Green Bay Packers and American Family Insurance Thursday announced the theme of this year's Packers cap campaign, the Packers Heart Cap, to raise money for the fight against heart disease.

This is the second joint campaign for the two organizations. Last year's effort, the Packers Breast Cancer Cap, raised more than $1 million for the fight against breast cancer.

Through sales of the Packers Heart Cap, a red baseball-styled cap featuring the Packers' 'G' on the front, with an American Family Insurance logo and green and gold heart on the side, the two organizations will raise money to be distributed to statewide charities focusing on heart disease research, prevention and support.

"We're once again proud to join with American Family Insurance in support of such a worthy cause," Packers Chairman and CEO Bob Harlan said in making the announcement. "The statistics about heart disease and how many people it affects are staggering. The good news is that most of the contributing factors can largely be prevented through lifestyle changes. This effort will help raise awareness and contribute money to charities engaged in the fight."

Heart disease is the leading cause of death among both men and women in America and a major cause of disability. In fact, heart diseases claim more lives each year than the next four leading causes of death combined, including cancer, respiratory diseases, diabetes and accidents. In Wisconsin, it accounts for 36.6 percent of all deaths. One in three women will get heart disease and one in four men will be afflicted.

"This is getting to be a habit for American Family Insurance and the Green Bay Packers, teaming up to address a serious health issue facing Wisconsin residents," said American Family Vice President Rich Steffen. "Last year's results were tremendous so the bar has been set pretty high. But there's no reason we can't achieve similar success with this year's campaign as well. We're giving Packers fans the opportunity to acquire a great-looking Packers Wisconsin red, to boot...for a great cause."

Packers Red Cap public service announcements (PSAs) featuring Packers Head Coach Mike McCarthy will be distributed to television stations around the state to help spread the word about the campaign.

Each sale of the cap, priced at $15, will result in a $5 donation going to charity. Caps now are available online at, as well as at the Packers Pro Shop, Packers Pro Shop Extra Points and concession stands at training camp and on game days. Participating American Family Insurance agents also will have caps available for purchase beginning next week.

The Packers Heart Cap is the second program in a three-year partnership between the Packers and American Family Insurance. Next year's campaign also will be based on a charitable initiative that is close to the two organizations.

Based in Madison, Wis., American Family Insurance offers multi-line insurance and financial services in 18 states, and is the largest provider of auto and homeowners insurance in Wisconsin. American Family ranks 323rd on the Fortune 500 list and is the nation's third largest mutual property/casualty insurance company.

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