Packers Heart Cap Sales Surpass 60,000

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PACKERS AND AMERICAN FAMILY INSURANCE EFFORT FIGHTING HEART DISEASE

*Purchase a Packers Heart Cap online at


Sales of the red Packers Heart Cap have surpassed 60,000, the Green Bay Packers and American Family Insurance announced today.

"We're very pleased with the response fans have had to the Heart Cap," said Kate Hogan, the Packers' director of retail operations. "The caps have sold well both online and in the stores and we've been hearing great feedback from fans on the caps and the campaign."

American Family Insurance, co-sponsor of the campaign with the Packers, also is selling the Heart Cap at participating American Family agent offices throughout Wisconsin.

"The early response has been fantastic," said Rich Steffen, vice president of sales. "We have already sold 14,000 caps from our corporate and agent offices, and we expect that number will continue to grow. Our customers, agents and employees have really embraced the cause and the caps."

This is the second joint campaign for the two organizations. Last year's effort, the Packers Breast Cancer Cap, raised more than $1 million for the fight against breast cancer.

Through sales of the Packers Heart Cap, a red baseball-styled cap featuring the Packers' 'G' on the front, with an American Family Insurance logo and green and gold heart on the side, the two organizations are raising money to be distributed to statewide charities focusing on heart disease research, prevention and support.

Heart disease is the leading cause of death among both men and women in America and a major cause of disability. In fact, heart diseases claim more lives each year than the next four leading causes of death combined, including cancer, respiratory diseases, diabetes and accidents. In Wisconsin, it accounts for 36.6 percent of all deaths. One in three women will get heart disease and one in four men will be afflicted.

Each sale of the cap, priced at $15, will result in a $5 donation going to charity. Caps are available online at www.packersproshop.com, as well as at the Packers Pro Shop, Packers Pro Shop Extra Points and concession stands on game days. Participating American Family Insurance agents also have caps available for purchase.

The Packers Heart Cap is the second program in a three-year partnership between the Packers and American Family Insurance. Next year's campaign lso will be based on a charitable initiative that is close to the two organizations.

Based in Madison, Wis., American Family Insurance offers multi-line insurance and financial services in 18 states, and is the largest provider of auto and homeowners insurance in Wisconsin. American Family ranks 323rd on the Fortune 500 list and is the nation's third largest mutual property/casualty insurance company.

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