The Green Bay Packers and Kohl's Department Stores will recognize Breast Cancer Awareness Month Oct. 3 against the Detroit Lions with Lambeau Field and Packers players prominently featuring the color pink in several ways.
Fans will be involved from the start when they receive pink Kohl's Cares® rally towels as they enter the stadium, and then see cheerleaders (pink jackets) and TundraLine members (pink hats) sporting the color. At halftime, the Oneida Nation Dancers will be wearing pink jingle dresses while performing a healing dance in recognition of the month.
Other pink elements fans will notice include pink ribbon stencils on Lambeau Field, pink wall banners, pink goal post padding, special game balls with pink ribbon decals, a pink coin used for the coin toss and pink-trimmed sideline caps for coaches and team personnel. Players will be using and wearing pink equipment, including pink cleats, wristbands, gloves, sideline caps, helmet decals, sideline towels and quarterback towels. Game officials will be wearing pink caps and pins.
Kohl's sponsorship of the Green Bay Packers' Oct. 3 breast cancer awareness game is an illustration of the company's commitment to the cause. This year, Kohl's committed to contributing $7 million over three years to help support the fight against breast cancer in Wisconsin. Kohl's also announced a new Kohl's Cares® cause merchandise program designed to support women's health. The company will sell exclusive cause merchandise in all 39 Wisconsin Kohl's stores and online at www.kohls.com, with 100 percent of the net profit donated to support the fight against breast cancer.
Sunday's game also features collegiate and alumnae members of the Zeta Tau Alpha Fraternity for women distributing pink ribbons and breast cancer awareness information from 8 a.m. to noon in the Lambeau Field parking lots. The Packers are among 21 NFL teams to partner with ZTA as part of the league's celebration of Breast Cancer Awareness Month this season.
The National Football League has partnered with the American Cancer Society during October with a campaign called "A Crucial Catch: Annual Screening Saves Lives," which encourages annual mammograms for women over 40. More information about the effort, as well as about preventing breast cancer and getting screened, can be found online at www.nfl.com/pink.