The Green Bay Packers have mailed information to current season-ticket holders about the seating options in the New South End that will be available for the 2013 season.
Two areas of seating, the 600 Level and 700 Level, will be available to Green and Gold package season-ticket holders. Season-ticket holders will have the opportunity to relocate all or a portion of their current seats.
Tickets in the new 600 Level will cost $89 and feature 21-inch seats with a chair back and cupholder. Tickets in the new 700 Level will cost $82 and feature 19-inch seats with a chair back and cupholder. Other features of the New South End include a dedicated entrance via the Shopko Gate, escalators and elevators, viewing areas, plentiful concessions and restrooms, and overhanging structures that will provide protection in some seating areas during wet weather.
In addition to the printed information provided, ticket holders were directed online to packers.com/southend for further information, including images and seating perspectives.
The deadline for ticket holders to send in their requests is Sept. 20, 2012. Priority on requests will be first determined by seniority and then by the date the relocation request is received. No action is required by ticket holders if they do not wish to relocate.
Any available seats in the New South End not used for relocating existing ticket holders, as well as seats that become available in the stadium bowl after relocation, will be offered to those on the season-ticket waiting list – a total of approximately 6,500 seats.
User fees, which are collected and administered by the Green Bay/Brown County Professional Football Stadium District, will not increase for current season-ticket holders who relocate; the fee paid on existing seats will transfer to the new seats.
General seating tickets elsewhere in the stadium for the 2012 season are priced at $72 (end-zone seats), $80 (20‐yard line to the end zone) and $92 (between the 20-yard lines).
Also available in 2013 will be two premium seating offerings, Terrace Suites and the Champions Club. Terrace Suites include a private indoor sitting area and seats located outdoors in the elements. The Champions Club, an indoor area in the end zone, features a unique vantage point to enjoy the game. Full details on the premium areas are being finalized and will be available this fall. Priority for premium areas first will be given to existing premium clients (suite and club seat holders) and then to those on premium waiting lists.
Additional New South End elements will include areas for team partner Miller Lite – the new Miller Lite Club and the relocated Miller Lite End Zone Party Deck. The areas will be used in a variety of ways by Miller Lite, including for consumer-based promotions throughout Wisconsin for fans 21 and older. Another area in the New South End will be utilized for other team partners and sponsors.
With the additional seats, Lambeau Field's overall capacity for the 2013 season will be approximately 80,000, placing it among the top five NFL stadiums. The current capacity of 73,094 places Lambeau Field ninth in the NFL.