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Packers Offer Secrets Of Success In Fourth Annual 'Training Camp For Business;' Unique Program Sched


"Training Camp for Business," an immediate hit when introduced by the Green Bay Packers in 1999, is again being offered to the business community.

The fourth annual such program, a format in which the Packers impart their secrets of success to those in the workaday world, will be held in and around Lambeau Field October 20, 21, and 22.

The "Training Camp for Business" offers business professionals new ways and ideas to deal with contemporary business challenges - such as people management, leadership, team building and employee empowerment. Unique in the world of sports and business, it gives attendees an inside look at the "Packers Way."

In the process, participants will have an opportunity to venture behind the scenes and learn the management and leadership strategies that have been responsible for the Packers' singular success in the National Football League, punctuated by seven consecutive winning seasons (1992-98), seven playoff berths (1993-98, 2001) and back-to-back Super Bowl appearances following the 1996 and 1997 seasons.

President Bob Harlan, Executive Vice President/General Manager and Head Coach Mike Sherman and Executive Vice President/Chief Operating Officer John Jones will assume key roles in the "training camp" program, illustrating how the Packers' on-field successes can be implemented in business.

Other speakers will include former Packer Jerry Kramer, Packers Vice President of Football Operations Mark Hatley and Andrew Brandt, the team's vice president of player finance/general counsel.

The training camp curriculum is based on the premise that the process of putting together a championship organization provides numerous parallels and solutions to the business challenges people face in all industries. This year the camp also will address the issues of Lambeau Field's redevelopment and how it will affect the Packers' business strategies in the future.

During the course of the camp, participants will be involved in activities that will help them:

Identify what needs to be fixed

Develop an obsession with winning

Play to their strengths; and

Handle the unexpected

The activities will also include watching Packers coaches break down film and practicing in the Don Hutson Center (the Packers' official training center) with special team guests.

Additionally, amenities will include three nights' lodging, a pair of tickets to the Packers' game at Lambeau Field vs. the Washington Redskins, a pre-game tailgate party with select team players as well as meals and refreshments.

For more information, please call Jason Hartlund at 920/496-5713.

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