The Green Bay Packers in partnership with Ticketmaster today unveiled a new Sensory Activation Vehicle (SAV), a new amenity for fans visiting Lambeau Field and Packers Training Camp.
The Sensory Activation Vehicle was designed in collaboration with KultureCity, the nation's leading nonprofit on sensory accessibility and acceptance, and is geared toward fans who may benefit from having access to a quiet and sensory inclusive environment during Training Camp, gamedays and other large-scale stadium event days.
The portable, 8-by-16-foot space will include features designed to support sensory regulation for neurodivergent fans or those with sensory needs, including visual, auditory, tactile, vestibular (balance and movement), and proprioceptive (body awareness and deep pressure) elements.
During Packers Training Camp, the SAV will be located adjacent to Ray Nitschke Field on each open practice day beginning at 9 a.m. through the end of practice. On large-scale stadium event days, the SAV will be located in the Lambeau Field Atrium, just inside the Oneida Nation Gate doors on the east side of the stadium.
"Our continued goal is creating an inclusive environment for all Packers fans," said Packers manager of guest services Keith Cronin. "This new sensory space ensures that every individual and family can enjoy gamedays at Lambeau Field knowing they have a safe, quiet and supportive space to reset if the environment becomes overwhelming."
The space will be staffed by trained Packers guest services staff members, as well as volunteers from organizations that advocate for neurodivergent individuals for select practices, games and Packers Family Night.
"Everyone deserves the opportunity to enjoy live events comfortably and confidently," said Adam Boxberger, Senior Client Development Director, Ticketmaster. "Ticketmaster is proud to partner with the Green Bay Packers to bring the Sensory Activation Vehicle to Lambeau Field, giving neurodivergent fans and their families a dedicated space to step away, recharge and return to the excitement when they're ready. It's one more way we're working together to make gamedays welcoming for every fan."
Families and fans are invited to see the SAV in action at Packers Family Night on Aug. 7 beginning at 1 p.m., with Packers alumnus Dexter McNabb interacting with fans from 4 to 6 p.m.
The Sensory Activation Vehicle adds to other support services the Packers offer, in partnership with Ticketmaster, including sensory bags and noise cancelling headphones available for check out at the Guest Services desk in the Atrium and in Gameday Guest Services locations in sections 109 and 353.
Lambeau Field is a KultureCity Certified Sensory Inclusive Venue. Fans can visit the A-to-Z Guide on Packers.com to learn more about what to expect on gamedays.
