As the Green Bay Packers prepare to travel to Arizona to take on the Cardinals this weekend, the Packers Radio Network has a new Milwaukee broadcast home, with the network's flagship station shifting to 95.7 BIG FM WRIT-Milwaukee.
Fans in the Milwaukee area who previously tuned in to 97.3 should reset their preset stations to 95.7 to ensure they can find the Packers Radio Network quickly and easily. For the next two games (Packers at Cardinals and Packers at Steelers), the broadcast will also be simulcast on 97.3 to aid in the transition to the new station.
The transition comes as iHeartMedia Milwaukee changes the format of 97.3 The Game from all sports programming to all music. 95.7 BIG FM is iHeart's No. 1 station in the Milwaukee market in terms of audience reach, with its listener demographic makeup similar to the NFL's national following.
Fans tuning in for Sunday's radio broadcast will not notice any changes to the game broadcasts themselves, as Wayne Larrivee and Larry McCarren continue in their 27th season of broadcasts together, and the pregame, in-game and postgame personalities remain the same as in recent weeks. The transition in Milwaukee is with the affiliate station only, as the Packers have produced games and related content and managed the Packers Radio Network in-house since 2018.
Fans in the Milwaukee area and throughout the rest of the state are encouraged to reference packers.com/video/radio-network to determine their nearest Packers Radio Network affiliate. There are 54 Packers Radio Network stations throughout Wisconsin and in certain areas of Illinois, Michigan, Minnesota, North Dakota and South Dakota.
No other Packers Radio Network changes are planned elsewhere in the state.
