The Green Bay Packers will be moving the Packers Pro Shop warehouse operations from its current location on Potts Avenue to a larger facility on Ashland Avenue.
A building on the 2200 block of Ashland was purchased in partnership with Jim Strohschein of Management Enterprises Inc. The partnership has been utilized in the past to purchase real estate along Ridge Road and west of the stadium along the Lombardi access road. A similar arrangement will be employed with this purchase as well, with Strohschein managing the property and the Pro Shop warehouse occupying a portion of it.
By giving the Pro Shop more warehouse space, the organization hopes to increase the efficiency of operations to allow for more growth in catalog and online sales.
"The new facility will be a great benefit for both our warehouse operations and our catalog and online sales efforts," said Kate Hogan, Packers director of retail operations. "We've had the need to expand our operations for some time now and this space will afford us the opportunity to make our shipping and receiving operations more efficient as well as enhance our service to our catalog and online customers."
The warehouse change follows a couple of expansions of the Pro Shop retail operations over the past two years. In 2007, the Pro Shop in the Lambeau Field Atrium was expanded by roughly 2,000 square feet and additional check-out registers were added for game day.
Then last year, the Pro Shop Game Day store on the stadium's west side was expanded to provide a shopping experience more closely approximating that of the Atrium store.
The move into the new facility is expected to take place this fall.