Sunday's Game vs. Rams Declared 'Packers Heart Cap Day'

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FANS ENCOURAGED TO WEAR RED CAPS TO SUPPORT TEAM AND CAUSE

The Green Bay Packers and American Family Insurance announced today that Sunday's game vs. the St. Louis Rams has been proclaimed 'Packers Heart Cap Day.'

Fans are encouraged to wear their red Packers Heart Caps to the game to support the team and the cause. Fans who do not have a cap and wish to join in Sunday's display are able to purchase caps this week through the Packers Pro Shop and participating American Family Insurance agents, and on game day at Lambeau Field.

"The Packers and American Family are excited about Sunday's theme being 'Packers Heart Cap Day,'" said Packers Chairman/CEO Bob Harlan. "We've seen strong support for the cap so far and a great showing Sunday in Lambeau Field will be outstanding."

Sales of the cap have surpassed 70,000, which translates to more than $350,000 thus far raised to fight heart disease.

Through sales of the Packers Heart Cap, a red baseball-styled cap featuring the Packers' 'G' on the front, with an American Family Insurance logo and green and gold heart on the side, the two organizations are raising money to be distributed to statewide charities focusing on heart disease research, prevention and support.

Heart disease is the leading cause of death among both men and women in America and a major cause of disability. In fact, heart diseases claim more lives each year than the next four leading causes of death combined, including cancer, respiratory diseases, diabetes and accidents. In Wisconsin, it accounts for 36.6 percent of all deaths. One in three women will get heart disease and one in four men will be afflicted.

Each sale of the cap, priced at $15, will result in a $5 donation going to charity. Caps are available online at www.packersproshop.com, as well as at the Packers Pro Shop, Packers Pro Shop Extra Points and concession stands on game days. Participating American Family Insurance agents also have caps available for purchase.

The Packers Heart Cap is the second program in a three-year partnership between the Packers and American Family Insurance. Last year's effort, the Packers Breast Cancer Cap, raised more than $1 million for the fight against breast cancer. Next year's campaign also will be based on a charitable initiative that is close to the two organizations.

Based in Madison, Wis., American Family Insurance offers multi-line insurance and financial services in 18 states, and is the largest provider of auto and homeowners insurance in Wisconsin. American Family ranks 323rd on the Fortune 500 list and is the nation's third largest mutual property/casualty insurance company.

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