Move over, mustard. Make way, pickles.
Sauerkraut is joining the starting line-up at Lambeau Field.
For the first time in the 45-year history of Lambeau Field, sauerkraut will officially become a part of the starting condiment line-up when Wisconsin-made Krrrrisp Kraut becomes "The Official Sauerkraut of Lambeau Field" this fall.
Manufactured by Great Lakes Kraut Company in nearby Bear Creek, Wis., the agreement represents a huge score for the world's largest sauerkraut manufacturer. As the exclusive kraut supplier for all Lambeau Field concessions and club seats for the next three years, all sauerkraut savored at the stadium will bear the Krrrrisp Kraut name.
That's a ton of kraut: It's estimated that if everyone who ordered either a hot dog or brat at Lambeau Field topped it with kraut, more than 26,000 pounds-or 13.3 tons-of the fermented cabbage would be consumed by Packers fans during the 2002 season alone.
For those still in disbelief about the power of kraut, consider these facts:
- Two out of every three Americans are kraut connoisseurs*
- Americans consume 387 million pounds of kraut each year**
- Kraut is second only to mustard as the most popular condiment for hot dogs**
- Brett Favre's home state of Mississippi ranks 9th in consumption of canned sauerkraut*
Great Lakes Kraut Company produces more than 100,000 tons of sauerkraut a year. Headquartered in Rochester, N.Y., with manufacturing facilities in Bear Creek, Wis., and Shortsville, N.Y., Great Lakes Kraut manufactures and markets the leading brands of sauerkraut, Krrrrisp Kraut and Silver Floss. A wholly-owned subsidiary of Agrilink Foods, one of the country's largest grower-owned cooperatives, Great Lakes Kraut has been producing kraut since 1901.
** Great Lakes Kraut/Agrilink Foods Online Poll, April 2002
* Pickle Packers International Website