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Lambeau Field Live arrives in Madison for Taste of Madison

Visitors invited to enjoy exhibit each day of event


As part of the Green Bay Packers' 100 Seasons celebration, the traveling exhibit Lambeau Field Live, presented by Associated Bank, is wrapping up its second summer on the road, stopping at Taste of Madison on Aug. 31 and Sept. 1.

The exhibit is free for all visitors, and includes everything fans love about Lambeau Field, including activities for fans of all ages, question-and-answer and photo sessions with Packers alumni, and Packers Pro Shop and Packers Hall of Fame satellite locations.

Event attendees can visit Associated Bank's award-winning "Interact With The Pack Virtual Photo Experience," as well as a one-of-a-kind immersive virtual reality experience presented by Patrick Cudahy and an instant win tower presented by Kwik Trip.

Lambeau Field Live visitors also have the chance to win great prizes, including tickets and merchandise, by registering for Packers Pass at or through the Packers App.

Visitors enjoyed the free exhibit with activities, photo sessions, and interactive games. The traveling exhibit will stay at Summerfest until July 7.

The event is open at Taste of Madison from 2 to 8:30 p.m. on Aug. 31, and 11 a.m. to 7 p.m. on Sept. 1. Performances from the Packers' drumline, Tundra Line, will welcome attendees at the top of each hour on Aug. 31, from 2 to 4 p.m. and 7 to 8 p.m. The first day of the event also will include a Packers history presentation from 3:30 to 4 p.m.

Packers alumnus Dave Robinson will answer fan questions and take photos from 4:15 to 6:15 p.m. on both days.

A full schedule of the programming at Lambeau Field Live each day is available at

A century in the making, 100 Seasons is the epic celebration of the Packers' rich history, which was capped by the franchise's 100th birthday on Aug. 11, 2019. Still to come as 100 Seasons wraps up, the Legacy Documentary will be released in its entirety later this year, and the 100 Seasons book, a definitive history of the Green Bay Packers written by Packers historian Cliff Christl, will be published and available for purchase. More information on these and other 100 Seasons activities can also be found online at

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