100 Seasons of the Green Bay Packers
Ten decades have passed since the Green Bay Packers were first organized at a meeting in downtown Green Bay. Since that August day in 1919, the team’s enduring success has become one of the greatest stories in sports history.
Over the course of 100 years, the franchise has given fans plenty to celebrate, with 13 world championships, 25 Pro Football Hall of Famers and a beloved home, Lambeau Field. As the team embarked on its centennial season in 2018, the Packers invited fans to join the team in recognizing this historic milestone with “100 Seasons.”
A century in the making, 100 Seasons is the epic, 16-month celebration of the Packers’ rich history, which will be capped by the franchise’s 100th birthday on Aug. 11, 2019. A wide variety of events and activities will kick off over the next several months, with fans and community members invited to join in the numerous festivities.
The Packers Experience, presented by American Family Insurance, Old El Paso, Fleet Farm and Bellin Health, is a three-day, FREE festival for fans of all ages. The event begins in conjunction with training camp’s first practice on July 25 and will run through July 27, 10 a.m. - 4 p.m.. The Packers Experience will feature various interactive football themed stations, Packers alumni question and answer sessions, photo stations and prizes through Packers Pass.
The large-scale event, which is similar to the NFL Experience fan festival held at the Super Bowl and the NFL Draft, will be located in Lot 1 on the east side of the stadium near the Oneida Nation Gate. Parking is available for event attendees within the Lambeau Field lots (excluding Lot 1). The Lambeau Field Atrium, including the Packers Pro Shop, Lambeau Field Stadium Tours, Packers Hall of Fame and 1919 Kitchen & Tap will be open.
In order to participate in games and activities at the Packers Experience, visitors must sign up for Packers Pass at www.packers.com/pass or through the Packers app on their smartphone. Fans who don’t have a smartphone can register in person for Packers Pass at the fan kiosk in the Lambeau Field Atrium.
Those who scan their Packers Pass at badge locations throughout the event area will be eligible to win prizes. Packers fans under 18 must have a parent/guardian register them for Packers Pass either in person or on the app.
Fans can look forward to testing their skills on the following football themed stations:
- Quick Slant
- Field Goal Kick
- Hail Mary
- Training Camp
- Packers Locker Room
- Look like a Player
- 40 Yard Dash
- Punt Return
- Touch Pass
- Gear Up & Go
- Packers Rookie Camp
- Rookie Obstacle Course
There will also be four photo opp locations where fans can take a photo of themselves at historic Lambeau Field:
- Oneida Nation Steps
- Training Camp Practice Field
- Super Bowl Trophy (near American Family Ins Gate)
- Statues in Harlan Plaza
New this year, Packers Experience will feature an Alumni Stage in the Johnsonville Tailgate Village. The Alumni stage will feature Q&A sessions with Packers Alumni.
- Thursday, July 25 - 10 a.m. - 4 p.m.
- Friday, July 26 - 10 a.m. - 4 p.m.
- Saturday, July 27 - 10 a.m. - 4 p.m.
Legacy: 100 Seasons of the Green Bay Packers
Legacy is a 10-part documentary series, featuring one- or two-hour films with each one dedicated to a decade of Packers history. The films will include never-before-seen footage and brand-new interviews with current and former players, telling the story of the Packers from the very beginning.
Prior to the 2018 Season, American Family Insurance presented a shorter excerpt from Legacy for fans to view at Lambeau Field Live and in the Legendary DreamTheater at the Packers Experience. American Family Insurance also presented portions of the documentary on packers.com and on the Lambeau Field videoboard on gamedays in 2018.
Legacy will be completed in full in August of 2019, with the entire series available to view later in the fall of 2019.
100 Seasons Book
The 100 Seasons book will be published in 2019 and serve as a definitive history of the Packers. It will tell the story of the franchise from its birth in 1919 through the 2018 season and include historic, engaging photographs.
Lambeau Field Live
Lambeau Field Live, presented by Associated Bank, is a FREE exhibit featuring versions of everything you love about Lambeau Field, only on a smaller scale.
With this exhibit you can touch history at the Packers Hall of Fame, shop at the Packers Pro Shop, slip on virtual reality goggles and be part of the gameday action. Visit Associated Bank’s award-winning Interact With The Pack Virtual Photo Experience, walk through the mini players’ tunnel, sit on the Lambeau Leap wall and more. Daily activities include alumni photograph sessions, guest speakers, Play 60 activations for the kids and instant-win prizing (tickets, apparel and more) with “Packers Pass” on the Packers app.
Be sure to visit Lambeau Field Live at one of these location stops this summer!
- Summerfest in Milwaukee June 26 - July 7, 2019 (closed July 1)
- Northern Wisconsin State Fair in Chippewa Falls July 10 - 14, 2019
- Racine County Fair in Union Grove July 24 - 28, 2019
- Wisconsin State Fair in West Allis August 1 - 11, 2019
- Taste of Madison in Madison August 31 - September 1, 2019
Fans and community members can also experience 100 Seasons through a special website that celebrates moments from the last century. Through August of 2019, 100 Seasons flags, banners, billboards and dedicated gameday elements also will recognize the milestone. Additionally, fans will also have the chance to win special giveaways and purchase dedicated 100 Seasons merchandise from the Packers Pro Shop.