With football returning to Lambeau Field for the regular season on Sunday, fans attending the game will be among the first to see the newest enhancements to the stadium, from new fan gathering spaces to revamped concession stands.
Game attendees on Sunday can be some of the first fans to experience the U.S. Cellular Loft, a new fan congregation space located on the third floor upper concourse level. The 6,000 square-foot, climate-controlled space is open to all ticket holders, and includes a full bar, plenty of televisions, ample tables and chairs for fans to relax and several stationary charging stations to charge any wireless device.
The area features interactive photo booth stations and a vending machine that offers Packers trivia and the opportunity to win prizes including U.S. Cellular accessories. Each gameday, Packers alumni will make appearances at the U.S. Cellular Loft 90 minutes before kickoff, with opportunities for fans to meet with the alumni and get autographs.
The U.S. Cellular Loft also includes the "Charge at No Charge" program, where all fans and guests can check out a portable, wireless charger for free to charge their devices back at their seats. U.S. Cellular customers also can pick up vouchers at the Connection Corner for one free soda or water per game, which can be redeemed at the Loft bar.
Fans with tickets on the club and suite levels also will notice a new area adjacent to the Legends Club on the fourth floor, the Melotte Marketplace. Named for the Green Bay-based meat processing and distribution company founded in 1976, the Melotte Marketplace is an open-concept series of concession stands, featuring stations that offer different varieties of food, with self-checkout registers and grab-and-go beverage coolers.
The Melotte Marketplace is one of several grab-and-go stands that were added to the club and suite levels during the offseason, which follows the introduction of the innovative stands on the lower concourse during the 2018 season. The addition of grab-and-go stands is part of Lambeau Field's multi-year concourse renovation project, with more such stands set to be added on the general concourse level in the future.
The grab-and-go stands, which offer self-checkout features, significantly decreased the wait times for fans during the 2018 season. Wait times are expected to continue decreasing with more grab-and-go stands throughout the stadium this year, including Bellin Fresh Market, Cenex Grab & Go, Cenex Kitchen, Miller Lite Haus, Miller Lite Express and 1919 Kitchen to Go stands.
The Packers showcased new food that will be offered at games for the 2019 season.
Fans should also note that the gate on the south end of the stadium, previously named the Shopko Gate, will be temporarily renamed the South Gate for this season. This change is reflected on stadium signage, tickets and maps.
Additionally, with Sunday's home opener sure to be an exciting matchup, fans looking for tickets on the secondary market are reminded to be cautious, as the Packers have received reports of counterfeit tickets circulating. Fans are advised to only buy verified tickets from official sources and team partners, such as Ticketmaster's NFL Ticket Exchange, the official marketplace of the NFL. Ticket packages are also available through Vivid Seats, the official fan experience and travel partner of the Green Bay Packers. Fans can access verified tickets via packers.com (link available at packers.com/tickets) or the Packers Mobile App, ensuring that all tickets purchased are authentic and valid for admission. Other resale marketplaces that offer verified tickets are StubHub and SeatGeek.
Fans are also reminded that while original paper tickets issued by the Packers ticket office remain valid for entry, the team has eliminated PDF/"Print at Home" tickets in favor of Mobile Tickets. If fans purchase tickets on the secondary market via NFL-approved secondary marketplaces, those tickets will be forwarded electronically to be used as Mobile Tickets only.
